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Critical: The Strength Of Customer’s Emotion

Beyond Philosophy

Our research shows that over 50 percent of a Customer Experience is about customer emotions. Furthermore, we know that emotion drives customer behavior. Having awareness of what emotions your experience evokes when and why is critical to your Customer Experience Outcome.

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Do You Use the Right Measures for Your CX?

Beyond Philosophy

Is it to reward people who interact with customers? The Types of Data for Your Metrics. Peppers says there are two different types of data that feed your metrics: Voice of Customer (VOC) Data: Peppers calls these metrics interactive data, meaning your customer interacts with you through a poll.

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Emotions Drive Spending, But Do You Know Which Ones Drive the Most?

Beyond Philosophy

From our research that we did with London Business School, these emotions drive short-term spend. So, in other words, when your customers feel these, you can get blips of improvement in your “value” metrics. It contains emotions that affect trust, so people feel valued, cared for, safe, and focused.

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Are You Ignoring a Key Part of Your Digital Experience?

Beyond Philosophy

Less than one percent of data held by organizations relates to the way a customer feels. Our research shows that there are clusters of emotions that directly impact a company’s Net Promoter Score and other value metrics. At the low end is the destroying cluster—negative emotions like frustration, anger and feeling neglected.

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Be Warned! Technology Isn’t Everything

Beyond Philosophy

In our customer experience consultancy, we spend a lot of time educating people about the components of a great customer experience. Some companies get it and they’re creating an emotional connection that brings them loyal fans. Hesse didn’t talk about customer emotions. But many others look to technology.

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Digital Transformation Didn’t Work: This Is What You Should Do Now

Beyond Philosophy

On a recent podcast, we had our lead on digital transformation Zhecho Dobrev, Principal Consultant for Beyond Philosophy, tell us why that might be. Dobrev shared some fascinating statistics about both digital transformation and Customer Experience. These projects came with a collective price tag of around $900 billion.

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3 Steps To Guarantee A Successful Project

Beyond Philosophy

The emotional, irrational side of a Customer Experience is important for every member of your team to believe, from top to bottom. This fact is plain when you propose changing the goals of your company to report to a metric based on this fact. How to Measure Customer Emotions. 3 Critical Change Management Steps.