Lesson #8: VoC Is Not The Same Thing As Market Research, But They're Converging
PeopleMetrics
SEPTEMBER 24, 2018
If you’re using a software platform in conjunction with your VoC program, feedback comes in continuously in real-time, and is immediately shared with everyone in your organization, including the people on the front lines who are facing customers every day. As CEO, he guides the company’s vision and strategy.
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