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Guest Blog: Is Your Contact Center Using the Right Customer Feedback Tool?

ShepHyken

CCW’s report confirms that the customer feedback survey remains a centerpiece of the “voice of the customer” strategy: 63 percent of respondents call it a priority. At its most basic, a survey is any set of questions you ask your customers and invite them to respond. Before Soliciting Feedback.

Feedback 206
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Guest Blog: Social Media Reputation Monitoring and Its Role as an Organizational Differentiator

ShepHyken

This week we feature an article by Daniel Bakst who writes about how important it is to monitor and respond to comments on social media and review sites about your brand. – Shep Hyken. Beyond social media sites, another important location to monitor the way customers are discussing your brand is on popular review sites.

Feedback 118
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Are You Listening to Your Customers – Or Driving them Crazy?

Beyond Philosophy

This absurd question made me aware of how many surveys I actually receive. Coming home from a trip, I get emails that ask “How was your flight?” “How How was your stay?” To make matters worse I have even been told specifically how to complete a feedback form. “What did you think of your anesthesiologist?”.

Surveys 395
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Why Your Business’s Reputation Matters Now More Than Ever

CallSource Insights

Online Reviews Affect Your Bottom Line. Having a good business reputation helps ensure that people view your brand positively and are more likely to engage with what you have to offer — whereas having bad reviews or negative press floating around can negatively affect how people perceive your brand overall.

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How to Turn Social Media Customer Service into a Marketing Strategy

ShepHyken

The 1979 study by the Technical Assistance Research Program , commissioned by the White House Office of Consumer Affairs, found that a complaining customer might tell 8-12 people about a negative experience they had with a business. A positive or negative experience shared on social media can garner thousands of views. Even millions!

Marketing 218
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Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

In this example, VoC would reveal negative customer sentiment immediately, allowing the telecommunications company to course-correct. The following is an excerpt from Listen Or Die by Sean McDade, PhD. A consulting firm mentioned in the introduction, Forrester , coined a third term: customer feedback management (CFM). Market Research vs. VoC.

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How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

From social media posts to Google and Yelp reviews, every buyer can recount their customer experience with your company to a global audience. So, how can your business win over this growing contingent of experience-focussed customers? So, how can your business win over this growing contingent of experience-focussed customers?