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The Surprising Secret to Sales Growth

Beyond Philosophy

Customers aren’t as loyal as you think they are. Traditional sales advice says that it’s easier to keep a past customer than to get a new one, and so there’s been a proliferation of customer loyalty programs over the past few years. Appeal to your customersemotions. Not Meeting Your Targets?

Sales 310
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Want More Sales? Give All Your Money Away!

Beyond Philosophy

This year, outdoor clothing retailer Patagonia announced that it would give 100 percent of its Black Friday retail and online sales to grassroots environmental organizations. In a subsequent blog post , company CEO Rose Marcario reported that Patagonia had expected Black Friday sales to reach $2 million. Sales soared in 2012.

Sales 353
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Guest Blog: Why Customer Satisfaction Is a Myth

ShepHyken

This week on our Friends on Friday guest blog post my colleague, Stephan Delbos, writes about the importance of doing more than satisfying customers, you must delight them. There is a big difference between satisfied customers and loyal customers. Loyalty is an emotion. Customer Experience = Customer Emotion.

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Talking Trash: How Damaged Goods Kill Sales

Beyond Philosophy

I was thinking about this research in the context of our behavioral journey mapping , where we identify customer touchpoints and assess customersemotional reactions at each one. In our work with clients, we have found that customers make value judgments similar to those identified by the recycling researchers.

Sales 279
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5 Rules for Managing Your Customer Experience in Business-to-Business

Beyond Philosophy

Recognize that customer emotions apply. Manage different customers differently. When we did some analysis, we found that the sales team knew 80 percent of their revenue came from 20 percent of their accounts. In essence, this strategy was the sales team’s response to managing too many accounts at one time.

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How to Tap into Your Customers’ Hidden Motivations To Gain True Success

Beyond Philosophy

Listen to the podcast: One of the things I talk about a lot with clients is customer emotions. The reason I do is because over half of any experience is highly influenced by customer emotions, which, among other things, motivate customers to act.

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5 Reasons Your KPIs Are Hurting Your Customer Experience

Beyond Philosophy

Too many organizations are still not rewarding Customer Experience improvement because they don’t measure it. Despite understanding, many organizations still reward on operationally focused Key Performance Indicators (KPIs) like sales and productivity. Focusing on rewarding these, however, is not conducive to Customer Centricity.