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Be Warned: You Can’t Rely On Big Data!

Beyond Philosophy

And linking data points throughout a journey is a step in the right direction. But I have a big problem with Big Data. Because while Big Data can increasingly show you what your customers do, it cannot show you why they do it. Big Data can’t see the distinction because it doesn’t measure emotions.

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Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

Artificial intelligence marketing (AIM) is an innovative way for marketers to bridge the gap between data science and execution. AIM will allow brands to dive deep the realm of keyword search, blogs, customer surveys, social media profiles and all sorts of other online data. appeared first on Shep Hyken.

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Performance Management Bridges the Divide Between Big Data and Big Knowledge

Aspect

As contact center Big Data continues to grow with new sources such as desktop analytics and higher expectations of results such as Customer Journey Mapping, the argument for a top notch Performance Management tool becomes increasingly compelling.

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5 Ways Big Data Will Improve Customer Service

Provide Support

5 Ways Big Data Will Improve Customer Service. In such circumstances, companies are eager to find better methods to analyze customer service and this is exactly where data science steps in. In this article, we will show you 5 ways how big data improves customer service.(.). Published in Provide Support Blog , 2017.

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Guest Blog: Impact of Technological Advancements on Consumer Behavior

ShepHyken

As a matter of fact, when you don’t react to a question, you harm your brand reputation since that data is available to a great many people. The upside of these new devices is that you have a more extensive data gathering pool; you can quickly track your innovative work by using the big data.

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Using Big Data to Create Exceptional Customer Experiences

VocalCom

Big data has been a buzzword in the customer service industry for some time now. As every brand knows, all databig and small—can be applied in some manner to drive sales and improve customer service. Here are five essential big data sources to look at—and how you can use them to create exceptional customer experiences.

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Guest Blog: 5 Ways To Leverage Technology For A Better Customer Experience

ShepHyken

The mobile app experience seamlessly integrates with pioneering technologies like artificial intelligence, augmented and virtual reality and big data analytics to offer engaging experiences. The post Guest Blog: 5 Ways To Leverage Technology For A Better Customer Experience appeared first on Shep Hyken.