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Why Applying the Golden Rule to Customer Success Efforts Works

ClientSuccess

As it turns out, the Golden Rule is really the benchmark for success when it comes to customer service and support. What’s more, this approach has a direct impact on renewal and upsell rates, making it a win-win for both your company and the customer. But what does that have to do with customer success? In fact, a lot.

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Top 6 Tips for a Successful SaaS Customer Engagement Strategy

Totango

It increases customer satisfaction and loyalty, driving higher subscription renewal rates, reduced churn, and more sales from upsells and referrals. Extend upsell offers or referral incentives to customers with high satisfaction ratings. For example, you can: Extend premium upgrade offers to freemium customers.

SaaS 97
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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

Making upsell offers. Customer support events. Upsell offers. For each touchpoint, identify which KPIs you can use to set goals and benchmarks, measure outcomes, and evaluate the performance. Customer journey touchpoints represent events where clients interact with your SaaS brand and product. Product upgrades.

B2B 116
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7 Great Customer Engagement Ideas

Totango

By tying your cross-sell and upsell offers into your customers’ actual use of your product, you not only increase engagement, but you increase the attractiveness of your offers, helping boost your revenue. Use your customer journey map to plan events that trigger customized offers. Reward Customer Loyalty.

B2C 62
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9 Must-Have Integrations to Level Up Customer Success Software

ChurnZero

Product analytics software tracks user engagement with your product including page and feature events. Know exactly how customers use (or don’t use) your product and analyze usage trends over time by capturing feature and page events as well as time-in-app metrics and online status monitoring at the contact and account level.

CRM 87
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7 Customer Marketing Strategies to Increase SaaS Retention

ChurnZero

These SaaS companies offer comprehensive training programs, resources, and events to their customers and even the larger professional community. Nurture with Networking Events. Most companies’ event budget is allocated towards prospecting and brand awareness. Uncover Opportunities With Upsell Campaigns.

SaaS 64
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Customer Success Intelligence. Don’t fly blind!

Amity

Based on usage stats, the dashboard measures the progress of each customer against standard benchmarks or individual use cases. These measurements reveal changes in customer behavior that may require support intervention or indicate an opportunity to upsell or cross-sell.