Remove Accountability Remove Benchmark Remove Events Remove Upselling
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Top 6 Tips for a Successful SaaS Customer Engagement Strategy

Totango

It increases customer satisfaction and loyalty, driving higher subscription renewal rates, reduced churn, and more sales from upsells and referrals. Extend upsell offers or referral incentives to customers with high satisfaction ratings. For example, you can: Extend premium upgrade offers to freemium customers.

SaaS 99
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Why Applying the Golden Rule to Customer Success Efforts Works

ClientSuccess

As it turns out, the Golden Rule is really the benchmark for success when it comes to customer service and support. What’s more, this approach has a direct impact on renewal and upsell rates, making it a win-win for both your company and the customer. But what does that have to do with customer success? In fact, a lot.

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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

Making upsell offers. This may involve activating an account, setting up a username and password, completing a profile, getting oriented within your navigational menu or learning to use your product’s basic features. However, your marketing and sales department may pursue retention policies to win back lost accounts.

B2B 118
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9 Must-Have Integrations to Level Up Customer Success Software

ChurnZero

They focus on opportunity management – like the manual activities that typically exist within accounts. Get direct access to CRM data, such as accounts, contacts, opportunities, cases, subscription data (renewal date, license count, total contract value, etc.) Track free-trial users for upsell opportunities to convert to paid users.

CRM 87
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7 Step Customer Success Strategy for Higher Lead Conversion and Customer Retention

Totango

To put your goals of promoting customer success into action, you can define benchmarks that measure success in quantifiable terms. Onboarding: actions your customer takes after purchase to become an active user of your product or service (such as activating their SaaS account and setting up their profile).

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7 Customer Marketing Strategies to Increase SaaS Retention

ChurnZero

These SaaS companies offer comprehensive training programs, resources, and events to their customers and even the larger professional community. Nurture with Networking Events. Most companies’ event budget is allocated towards prospecting and brand awareness. Just look at B2B bemouths like Salesforce, Moz, and HubSpot.

SaaS 64
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6 Dysfunctions of Account Management …and how SmartKarrot helps address them

SmartKarrot

The case for a renewed focus on account management What is Account Management? Account management is the practice of providing customers with service, support and improvement opportunities to increase their consumption of a product or service and maximize retention, cross-sell and upsell opportunities within the customer base.