Customer Experience Benchmarking: beware how you use it!
ijgolding
MAY 9, 2017
One of the awards entrants used the word ‘benchmarking’, multiple times in his presentation. In fact, ‘benchmarking’ is a word that I frequently hear as I go about my business around the world. So what exactly is the definition of ‘benchmarking’? I am NOT a fan of NPS benchmarking!!
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