Remove B2C Remove CRM Remove Feedback Remove Surveys
article thumbnail

Voice of the Customer (VoC) Feedback: Everything You Need to Know

GetFeedback

The most critical element to improving your company is not having a visionary CEO, leaders who have “been there/done that,” or teams working long hours to deliver the product: it’s actively capitalizing on the voice of the customer feedback. Voice of the customer feedback is any comment or concern given by a customer to your company.

Feedback 121
article thumbnail

How to Take Action on CSAT Feedback

GetFeedback

The work to take action on feedback actually begins long before you even launch your CSAT survey. As you’re designing the survey, in order to ensure that you can take action on the feedback you get from customers, you need to consider the following for each question you ask. Apply this test every time you design a survey.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Guest Post: Transactional vs Relational Customer Service

ShepHyken

This week, we feature an article by Deniz Kuran, Head of Marketing at Idiomatic , an organization that helps companies understand their customers by translating customer feedback into actionable data. A customer relationship management (CRM) system keeps buyer information organized and accessible.

article thumbnail

Aircall’s 2018 Customer Support Strategy Survey

aircall

This survey provides a detailed (and timely) answer to a two-part question: What are the issues today’s customer support leaders care about the most? Data in this report comes from a February 2018 survey of 475 U.S. Data in this report comes from a February 2018 survey of 475 U.S. About This Survey. Methodology.

Surveys 54
article thumbnail

What is Voice of the Customer? 25 Experts Give Best Practices

Callminer

This is because customers perceive this type of interaction as more personal.” — Ruchika Sharma, 12 Voice of the Customer Methodologies to Generate a Goldmine of Customer Feedback , Hubspot; Twitter: @HubSpot. Analyze your customer feedback data and scrutinize it. “A Choose a customer survey methodology that aligns with your brand.

article thumbnail

Why a VOC program is vital to your B2B business – by Kimberly Holbrook

ijgolding

So understanding the Voice of the Customer and using feedback to inspire meaningful change is paramount. VoC has been an invaluable tool in the B2C for many years. An outdated view would be that retail customers require more consideration when it comes to dealing with complaints and feedback. WHY VOC WORKS WELL FOR B2B.

B2B 74
article thumbnail

How B2B Brands Drive Online Reviews

GetFeedback

Online reviews are essential in both B2B and B2C contexts. However, the nature of B2B sales creates certain challenges that companies don’t have to worry about with B2C. Then there’s the difference between B2B and B2C products themselves. CRM Software and Customer Surveys. Email Campaigns.

B2B 68