Making Optimal Customer Experience A Focus of Your Company’s (And Your) Thinking and Doing: The Case for Foundation and Advanced CEM Training
Beyond Philosophy
FEBRUARY 5, 2015
Many b2b and b2c companies offer antiseptic, commoditized, vanilla experiences for customers. These companies, and their employees, are also invariably quite disciplined and well-trained in the why’s and how’s of customer experience. They market, and create experiences, within the branded vision.
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