Kayako

JULY 30, 2018

Content Marketing Ideas for Incredible Customer Experiences. After years of building customer success teams and programs, it seemed natural to take on my next challenge – build a global customer advocacy strategy. Generating content that is initiated from what customers do and say is powerful.

Marketing 50

Marketing Customer Experience Customer centricity B2C 50

GetFeedback

JULY 25, 2018

That same data set reiterates the importance of personalization, too: 70% of B2C shoppers say a company’s understanding of their individual needs influences their loyalty, while that number goes up to 82% for B2B buyers. Customer advocacy is the name of the game when it comes to improved CX and reduced churn in the SaaS environment.

SaaS 60

SaaS Feedback Surveys B2C 60

JustCall

APRIL 5, 2023

The need for customer success management is fairly new and fast becoming pertinent. With an increasing number of B2B and B2C companies switching to subscription-based models, businesses are facing new challenges. Traditional customer support models will not cut it.

Management 52

Management CRM Analytics Customer retention 52

Customer Guru

AUGUST 21, 2018

Martha is the co-founder of CX Speakers LLC, a company that trains and educates and trains B2B and B2C companies in enhancing customer relations and increasing customer engagement. She is a world-reknowned author, professional speaker and a customer experience consultant. Martha Rogers Follow @martha_rogers.

Customer Experience 115

Customer Experience Journey mapping Consulting Consulting 115

ChurnZero

JUNE 28, 2019

A customer who lacks a product fit is less likely to be upsold or renewed. Poor Fit Customers Aren’t Advocates: As with B2C consumers, B2B buyers are more likely to share an unsatisfied experience versus a positive interaction. In today’s hyper-competitive world, customer advocacy is more essential than ever.

B2B 49

B2B B2C Entertainment Customer advocacy 49

aircall

JUNE 30, 2021

That means that companies within this space must work extra hard to provide an excellent customer experience if they want to hold on to their market share. Companies geared toward providing professional services have a much longer sales cycle than B2C companies. As a result, their customer acquisition costs are also higher. .

Customer retention 62

Customer retention Customer advocacy Wait times Brand ambassadors 62

Influitive

AUGUST 3, 2015

The days of social media being a B2C-only marketing tool are long gone. To get your advocates more involved in your content , use their photos and quotes in blog posts and ebooks. You could also point them to blog posts on related industry websites where they can leave a comment. Increase social media buzz.

B2B 66

B2B Marketing B2C Education 66

Chip Bell

MAY 7, 2019

And, customers today have developed a sprinkles sonar. As customers, we do not tweet, blog or speak about good service, only about service with sprinkles. Consequently, the formerly surprised guest is today non-plussed by the dull procedurally driven event and the hotel quest for customer advocacy is wholly lost.

Airlines 80

Airlines Scripts Customer advocacy Coaching 80

SmartKarrot

MARCH 8, 2022

She has also hosted the very successful Customer Success Podcast and written the informative book called ‘The Customer Success Economy.’ Her blog posts continue to serve as a valuable resource for people who seek to understand and master customer success processes. Amarachi Ogueji. Catherine Blackmore. contact-form-7].

Chief Customer Officer 21

Chief Customer Officer Coaching Customer centricity SaaS 21