Now Revealed and Proven: (The True Marketing Value of) Return on Word of Mouth
Beyond Philosophy
FEBRUARY 16, 2015
As a long-time believer in the power of word-of-mouth and brand favorability in b2b and b2c marketing ( [link] and [link] ), he deserves a sincere thank you for bringing this insightful piece of work to everyone’s attention. WOM is at least as important as other inputs to optimize KPIs.
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