Totango

SEPTEMBER 17, 2021

The freemium SaaS model , where you offer limited free use of your product to promote a premium version, has become common in the tech industry. But is it the best way to sell a SaaS product? We’ll take a closer look at what the freemium SaaS model is and what its pros and cons are. What Is the Freemium SaaS Model?

SaaS 74

SaaS Best practices Upselling Journey mapping 74

Totango

JULY 31, 2020

For SaaS companies especially, the speed and ease with which your customers can progress through new user onboarding will act as the first indicators of how smooth their use of your product will be going forward. How SaaS Enterprises Can Streamline New User Onboarding. Proactively Optimizing SaaS Onboarding.

SaaS 127

SaaS Healthcare Customer retention Enterprise 127

Education Services Group

AUGUST 25, 2023

So, to close this most languid of months, a month during which we vacation to become reacquainted with and to reintroduce ourselves to our families, I thought I’d focus my monthly article on a very serious meme that’s captured the flighty attention of TikTokers everywhere. The post Is the SaaS business equivalent to “girl math”?

SaaS 52

SaaS Sales Journey mapping Feedback 52

Totango

MAY 19, 2020

The continuing COVID-19 health crisis may well produce a recession that has a significant impact on the Software-as-a-Service (SaaS) industry. No one is certain how this will change the long and short-term behaviors of customers, lenders, and enterprises in a SaaS world. Create a Community for Sharing Best Practices.

SaaS 77

SaaS Best practices Enterprise Finance 77

ChurnZero

MARCH 28, 2023

Early-stage SaaS businesses tend to put most of their focus on acquiring net new customers. When you have only a handful of customers, your sales team, product team, customer support team—and even executives—can join forces to keep them happy. A best practice is to send a CSAT to a customer whenever a support ticket is closed.

SaaS 52

SaaS Chief Customer Officer Surveys Feedback 52

Totango

DECEMBER 6, 2021

What 2021 Taught SaaS Businesses about Customer Success. As the business world adapted to the challenges of 2021, SaaS companies re-examined what customer success means in today’s digital-first environment. Then, we’ll review how the freemium model has emerged as the optimal way to introduce prospects to SaaS products.

SaaS 92

SaaS Best practices Journey mapping Customer advocacy 92

Totango

AUGUST 23, 2022

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. For example, a website visit, an online sales purchase and a phone support call are all potential customer journey B2B touchpoints.

B2B 115

B2B Journey mapping SaaS Engineering 115

CustomerSuccessBox

SEPTEMBER 20, 2021

CustomerSuccessBox is an outcome-driven Customer Success software for B2B SaaS, which helps maximize retention, drive product adoption, and grow revenue for your B2B SaaS. Role of Customer Success Manager in a SaaS Company. how to design and build a sales & marketing growth machine, etc. CustomerSuccessBox.

SaaS 64

SaaS Customer centricity B2B Best practices 64

Totango

MARCH 19, 2021

The traditional customer journey infographic envisioned the customer’s experience from a sales and marketing standpoint, visualizing a funnel marking the steps from a lead acquisition through a sale, also known as the buyer’s journey. Keep in mind that onboarding can also begin in the presales process.

Best practices 124

Best practices Customer retention Upselling SaaS 124

Totango

JUNE 8, 2022

OK, maybe not the world, but they have become an increasingly important factor these days for helping SaaS companies understand whether their products and services are keeping customers engaged and delivering value, so they can prevent churn, increase expansion and earn higher valuations. Embedded best practices.

SaaS 87

SaaS Best practices CRM Enterprise 87

Totango

MARCH 26, 2021

If you search Google, you’re likely to find every other article giving a slightly different opinion. In this article, we’ll paint a full picture that incorporates the latest technology and provides actionable advice for optimizing each stage of the customer lifecycle.

SaaS 66

SaaS Best practices Upselling Education 66

Totango

JUNE 28, 2021

A f reemium strategy forms a foundation for SaaS marketing, but it’s often used without being understood. A freemium strategy uses a free version of a SaaS product to promote a premium version. These uses make your freemium strategy a powerful and versatile marketing and sales tool. Here’s a closer look at the basics.

Upselling 89

Upselling SaaS Best practices Sales 89

ChurnZero

JULY 17, 2020

Keeping a renewing client allows you to increase your Customer Success team’s efficiency and grow your SaaS business. In some cases, the renewal process is owned by the Sales team (not the Customer Success team). In other words, in this blog, we are going to assume that the situation calls for Sales to own the renewals.

Sales 59

Sales Chief Customer Officer Upselling Accountability 59

Totango

AUGUST 16, 2022

Customer retention software has become essential for effective SaaS customer success strategies. A winning SaaS business model must prioritize retaining customers, which is far more cost-efficient than acquiring new clients to offset churn. What Is Customer Retention Software?

Customer retention 98

Customer retention Upselling CRM SaaS 98

delighted

JUNE 30, 2022

Here are some of the best practice placements: Promote your referral program on your website. If you’re interested in learning more about the success that high-growth brands can have with referral programs, feel free to check out the below articles. Publicize your referral program. Sample referral programs that work.

Sales 83

Sales Advertising Surveys Marketing 83

ClientSuccess

JANUARY 25, 2018

This series, now a community for frontline Customer Success Managers (CSMs) , discusses trends, best practices, and advice that can help the frontline. We’re lucky to have this week’s frontline CSM best practice come from Erica Newell – a CSM from the Trenches veteran – of Marketware. Company : Marketware. Key Takeaway.

Best practices 42

Best practices SaaS Coaching Sales 42

Totango

FEBRUARY 11, 2022

Delivering a satisfying B2B customer experience is key to staying competitive in today’s SaaS market. Because of these factors, B2B sales and renewal cycles may be longer than their B2C counterparts. Use your customer input to make adjustments and improvements to your SaaS product.

B2B 107

B2B Customer Experience B2C SaaS 107

Totango

JANUARY 22, 2024

. – Chris Dishman, SVP of Customer Success, Totango Expansion will become a top growth driver for recurring revenue companies For a while, expansion has been overlooked as a driver of SaaS growth. But now, market conditions demand a pendulum shift towards lifetime value creation and continued investment in brand building.

Enterprise 94

Enterprise SaaS Engineering Technical Support 94

ChurnZero

DECEMBER 29, 2020

This article is a roundup of the not-so-obvious phrases you should avoid saying to a customer no matter how well-intentioned or deserved. Today, you’d be hard-pressed to find a high-velocity sales, marketing, or product team without a designated operations function. The SaaS Debate: Who Owns the Renewal and Upsell?

SaaS 98

SaaS Chief Customer Officer Upselling Metrics 98

Amity

FEBRUARY 24, 2016

Issue 77 - Customer Success Articles that are Certified Classics (Part 3). How do we decide which articles are Customer Success Classics? Well, to become certified classic, an article must be written well, easy to read, and most importantly, feature great content. They’re kind of like Sales, but not focused on selling.

Upselling 48

Upselling SaaS Best practices Customer retention 48

Totango

AUGUST 5, 2022

In general, for B2B clients in the SaaS industry, a client onboarding questionnaire may probe into areas such as: Preferred contact personnel and information. Client onboarding questionnaires are usually administered shortly after the client becomes a paying client or, in some cases, during a sales discovery session.

B2B 83

B2B SaaS Journey mapping Sales 83

SmartKarrot

FEBRUARY 12, 2021

SaaS (software as a service) companies have seen an exponential growth in the business sphere. There is some insightful content around SaaS that can be an inspiration to readers. The 20 Best SaaS Blogs You Must Follow. All That SaaS. The blog is run by Dan Decker, a SaaS industry expert. . contact-form-7].

SaaS 23

SaaS B2B Metrics Sales 23

Totango

AUGUST 18, 2022

A lot goes into crafting the ideal onboarding process for SaaS products. In this article, we’ll cover what you need to know to create an effective onboarding checklist. In the SaaS industry, onboarding is the process of guiding a new customer through the steps they need to start using the product they just purchased.

Journey mapping 92

Journey mapping SaaS Upselling Enterprise 92

CustomerSuccessBox

JUNE 18, 2021

Customer success is important for SaaS businesses as they’re a constant voice of the customer for your business.CustomerSuccessBox builds the all-in-one solution for customer success that goes beyond just health scores and viewing portfolios. Who should manage customer onboarding in a SaaS company?

SaaS 52

SaaS B2B Customer retention Upselling 52

CSM Magazine

JULY 22, 2021

Henry Spitzer, VP of Sales at Lusha explains how community building is a powerful and cost-effective way to increase retention by creating a central destination for users to find support, advice and best practices. B2Bs in the SaaS space today strive for agile growth. Henry Spitzer, is VP of of Sales at Lusha.

Advertising 98

Advertising SaaS B2C Engineering 98

Totango

OCTOBER 20, 2022

We’ll cover these below, along with five best practices to follow when bringing a new customer success manager aboard your team. In some companies, customer success managers may play an active role in the sales process, helping sales representatives elicit customer goals and persuade buyers of product benefits.

Management 90

Management Upselling Coaching Best practices 90

Totango

MARCH 24, 2022

More than 60 customer success executives from various organizations, including Dynatrace, GitHub, Waystar, ActiveCampaign, HPE, Extreme Networks, Radware, Varicent and more, gathered at this exclusive destination to share best practices and strategies, connect with like-minded industry leaders and engage with subject matter experts.

Engineering 91

Engineering SaaS Best practices Enterprise 91

Totango

MAY 13, 2022

Choosing the best customer engagement platform for your needs can make a massive difference in the success of your SaaS business. The best way to gain this information is through customer engagement. Vidyard provides a platform designed to help sales teams record and send videos as well as analyze user video engagement patterns.

Enterprise 103

Enterprise Customer Support SaaS Sales 103

ChurnZero

JUNE 14, 2023

This article was originally published in Forbes. ” When times are challenging, and the sales pipeline slows, the disparity between the cost to acquire and retain customers tends to grow. ” When times are challenging, and the sales pipeline slows, the disparity between the cost to acquire and retain customers tends to grow.

Finance 52

Finance Surveys Sales Customer centricity 52

Totango

AUGUST 28, 2020

A lot goes into crafting the ideal onboarding process for SaaS products. A Comprehensive SaaS Customer Onboarding Checklist. Determine best practices for addressing common onboarding challenges ahead of time, so that your team can proactively take action to prevent churn. Why Optimizing Your SaaS Onboarding Matters.

SaaS 71

SaaS Enterprise Customer centricity Best practices 71

Lumoa

FEBRUARY 14, 2024

It starts even before a consumer has their first interaction with your company and is an ongoing process that continues even after a sale has been made. With that said, there are best practices in the CX industry that you should consider when developing a strategy for your own business.

Customer Experience 83

Customer Experience Chatbots Analytics SaaS 83

ClientSuccess

MARCH 13, 2020

This post is a change from our normal content on customer success best practices. Like many of you, our original plan was to spend this week hanging out with other customer success, SaaS, and cloud folks at the SaaStr Annual conference. . We’ve seen an amazing outpouring of support from the SaaS community.

SaaS 52

SaaS Enterprise Healthcare Sales 52

ClientSuccess

MARCH 13, 2020

This post is a change from our normal content on customer success best practices. Like many of you, our original plan was to spend this week hanging out with other customer success, SaaS, and cloud folks at the SaaStr Annual conference. . We’ve seen an amazing outpouring of support from the SaaS community.

SaaS 52

SaaS Enterprise Healthcare Sales 52

CustomerSuccessBox

MAY 9, 2022

Doing business while keeping a pleasant client relationship has become exceedingly challenging in today’s hyper-competitive SaaS industry. We’ll go over the high-level Customer Success KPIs you’ll need on your dashboard to receive fast insights in this article. 360 Customer Success Dashboard. Customer Success KPIs.

Metrics 52

Metrics Upselling Customer advocacy CRM 52

Totango

APRIL 24, 2020

Rather, customer retention for SaaS enterprises is a result of the customer experience. As dependable and recurring renewal is crucial to the growth of our own enterprise, it is vital that we understand customer retention best practices must be implemented at every stage of the customer journey and reinforced by every engagement we undertake.

Best practices 83

Best practices Customer retention SaaS Enterprise 83

Amity

JULY 13, 2016

The misconception with SaaS is that there is no longer a need for a team of this nature in today’s organization. However, there are a number of resources on SaaS, growth, retention, and Customer Success with valuable insights that you should be tapping into as well. But this couldn’t be farther from the truth.

SaaS 81

SaaS Best practices industry standards Consulting 81

Help Scout

APRIL 27, 2021

What’s the best way to identify the right people without making the application process too onerous for them? Thanks, Simone, a SaaS Support Soft-Skill Seeker. Your best candidates will be excited to stretch themselves, and they may even have some background with more technical work but be looking for a change. Hello Simone!

Customer Service 91

Customer Service SaaS Personalization Best practices 91