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How to build your digital customer success strategy: an expert’s guide (part two)

ChurnZero

CSMs are spending over a quarter of their time scheduling calls, creating decks, and copy/pasting the same email to every one of their accounts when important things come up. Marketing and sales are both occasionally running campaigns to current customers, that customer success usually finds out about after the fact.

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Ready to Boost Customer Retention? 3 Tips That Can Help! 

ClientSuccess

Over the years, customer success manager roles have expanded to include many different responsibilities. Bridging the gap between customers and a product team is critical, from managing customer implementations to ongoing account maintenance. Keep tabs on customer satisfaction and account health. .

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How Customer Success Software Benefits Your Sales, Marketing, and Product Teams

ChurnZero

Customer Success software can easily show Sales teams the customer type or particular industry in which current customers have renewed, or are forecasted to renew. Within Customer Success software , Sales teams can use customer health scores to strengthen their sales territory planning.

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How to Build Client Relationships Digitally: 14 Pro Tips

Totango

Customer satisfaction and feedback surveys. Monitoring and managing all these interactions effectively requires technology tools to collect data from multiple customer contact points, analyze the results, and put the information to practical use. If the decision-maker isn’t engaged, the account is at risk.

SaaS 106
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How Support Teams Can Improve Customer Retention

Help Scout

You could do the same analysis for people who are NPS promoters: Have they contacted customer service more frequently than your detractors? Review “lost customerfeedback. When a customer fails to renew their business, ask them why. The stated reason can point to the role of customer service. Respond to feedback.

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The MOST Important Customer Success Metrics

ClientSuccess

Product adoption: this metric tracks how many users at a specific customer are using the product or service. CES: a customer effort score (CES) measures how easy it is for a user to use the product or service, get issues resolved (either through customer support or on their own), and generally engage with the solution. .

Metrics 100
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Escalation Management Framework Techniques to Put into Action Now

Totango

The type of submitted ticket is the most telling sign that an account might be inching towards an escalated state —a critical support ticket is an obvious sign that there is friction between the customer and the product, and it should be addressed as such. . Poor Customer Feedback . Drops In Usage.