Guest Blog: How Should You Grow and Sustain Your Customer Lifetime Value?
ShepHyken
AUGUST 30, 2019
While many marketers look at metrics like conversion rates, net profit per sale, average value of a lead, and average customer order, they often overlook their customer lifetime value. Most marketers focus on maximizing the profits from the initial sale, but how do you grow and sustain customer lifetime value for the entire customer cycle?
Let's personalize your content