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Are Your CSMs Consistently Adding Value to Customer Accounts? 

ClientSuccess

They’re project managers, act as a liaison between customers and other teams, escalate incidents and issues, keep customers moving forward in their project plans, and are responsible for the general well-being of customer account health. Webinar: How To Measure The Strength of Your Customer Relationships.

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3 CSM Compensation Best Practices

ClientSuccess

Successfully executing a well-planned CSM compensation strategy depends on who owns revenue-generating KPIs and milestones related to a customer account, such as renewals, upsells, and new user expansions. As you structure your CSM compensation plans, here are three best practices to keep in mind: 1. You can learn more here.

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The seven steps of a successful customer success book shift

ChurnZero

Every customer success leader has encountered or will eventually encounter a book shift: the process of reassigning accounts between different customer success managers. Are there different best practices for different types of book shift? Watch our recent webinar, Lessons from a Big A$$ Book Shift, below. Yes and no.

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Big Customer Conversation? Here’s How CSMs Can NAIL a Strategic Meeting

ClientSuccess

Managing customer accounts is no longer contained to spearheading implementation and being on call to help customers through issues. After all, you never know the direction a conversation will take, so it’s a best practice to be prepared for all options, just in case. Webinar: Designing a Proof of Concept Strategy That Converts.

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Recorded Webinar: The Ultimate Guide to Customer Success Metrics

ClientSuccess

” To answer this question, we decided to collaborate on this topic with the best customer success leaders at a conference we held last September called the CS100 Summit. We took the results of this collaboration and created a webinar to help disseminate the results. What You Will Learn When You Watch the Recorded Webinar.

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5 Ways to Align Better With Clients Through Joint Account Planning

ClientSuccess

In today’s world of SaaS customer success, most CSMs and/or Account Managers are held to some sort of revenue goal. This is what’s commonly known as joint account planning. Joint account planning takes customer success a step further by analyzing and strategizing how a specific customer account could grow.

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The One Thing Your Account-Based Marketing Strategy Is Missing

Influitive

That’s one reason why account-based marketing has become a popular strategy in recent years. Instead of “spraying and praying” broad marketing messages, ABM requires brands spend time crafting ultra-personalized campaigns targeted at specific accounts. Learn how to make your account-based marketing more effective with advocacy.