Remove 404
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How to Use Social Media as a Customer Service Channel (+ Examples from Brands)

ShepHyken

Here is a recent example of Semrush interacting with followers regarding a bunch of links on their website that were returning a 404 error. . What they did right: Who said B2B brands can’t embrace social media for customer support?

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Stop Annoying Your Customers: Things You Should Remove From Your Website Forever

Nicereply

You should remove all dead links and 404 pages from your website, and you should do it regularly. This, of course, is the wrong approach because 404 pages frustrate the user and significantly worsen the UX. Yes, it is a well-known fact, but surprisingly, a lot of webmasters forget about it or ignore the importance of audit.

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Live Chat Plugin for WordPress: 8 Ways It Can Power up Your Customer Service Game

ProProfs Blog

Ever landed on a 404 page yourself? So, just imagine how would it be for your customers who’d expect to land upon the correct page listed in the SERPs and the moment they open the link, they see a 404-page error. How about adding a live chat window that pops-up when a visitor lands on the 404 page?

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How to Keep Customer Journeys on the Frictionless Path

CSM Magazine

Functionality Functional bugs include app crashes, 404 error messages, broken links, endless loading and more. It doesn’t matter how well the app works in a staging environment — if these issues occur when the product is in the hands of real customers with real devices on real networks, it’s not functioning properly.

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3 Easy Ways to Simplify the Online Customer Journey

CSM Magazine

For example, a 404 error on your product page constitutes a touchpoint along the customer journey, one that might send the customer off in the other direction and into the hands of your competition. Touchpoints along the customer journey refer to an instance where customers might form an opinion of your business, good or bad.

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5 Influential Ways ProProfs Chat Can Help Improve Your Customer Support

ProProfs Blog

Not lose customers due to deleted or 404 pages. Doing so will allow your operators to: Connect emotionally with the visitors. Show empathy when they face issues with your product. Not let dissatisfied customers walk away from your website. Build memorable experience for your visitors. Enhance conversions.

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99.5%+ or Bust: How Uptime Impacts Your Customer Experience

Mindtouch

And, finally, what kind of brand impression does a 503 or a 404 message make on a prospective customer looking to cozy up to a vendor by previewing the post-purchase experience? What is a customer service agent supposed to do when they go looking for a KB article to serve a customer only to find that the knowledge base is unavailable?