ShepHyken

JANUARY 27, 2020

My Comment: Joseph Michelli has written an excellent article about how to leverage trends in the customer experience world. Consider this: “Today’s consumers expect easy, valuable experiences that marketers in 2010 could scarcely imagine.” Biometrics – A new normal for customer experience by Sarah Amundsson.

Customer Service 64

Customer Service Customer retention Airlines Employee engagement 64

LiveChat

APRIL 10, 2017

Put simply: once you build a solid customer base, it’s essential that you shift your focus toward retaining customers and ensuring they remain loyal. 4 Main Tenets of Customer Retention. Each of the strategies we’ll discuss throughout this article fall under one of four main principles: Knowing your customers.

Customer retention 28

Customer retention Personalization Sales CRM 28

Fonolo

JANUARY 14, 2020

Which customer service blog posts helped to shape the last decade for you? . When we look back at the customer support industry in 2010, we see a very different beast to the one we work in today. Here, we cover the 20 best customer service blogs and influencers to follow in 2020. Jeanne Bliss.

Customer Service 136

Customer Service Chief Customer Officer Contact Center Call Center 136

Beyond Philosophy

APRIL 30, 2015

Loyalty Programs Disappoint Customers. In a 2010 study by Ipsos Mori , out of a study of over 2,000 British people only 23% of them said their loyalty card influenced their decision to make a purchasing decision. Are Loyalty cards about loyalty or just another form of offering benefits?

Surveys 294

Surveys Customer Experience Customer emotions Customer centricity 294

Beyond Philosophy

JUNE 1, 2015

Are, beyond customers who would be loyal anyway, are they driving more purchase activity and narrowed consideration sets? This, as they see it, may be indicative of hope among companies with programs that long-term customer value can be generated.

Airlines 210

Airlines Entertainment Consulting Consulting 210

TMP Direct

SEPTEMBER 23, 2021

Nearly 80% of marketers say improving customer retention is the primary goal of their CX strategy — and 98% have been successful in reaching that. Investing in CX improves long-term customer relationships, which reduces the cost of acquiring new customers. Personalization has a strong ROI.

Omni-channel support 52

Omni-channel support B2C Employee engagement Engineering 52

ijgolding

DECEMBER 9, 2014

A few years ago (I think it was 2010), I purchased a pair of Converse trainers from online retailer JD Williams. Marketing emails have actually become as big a certainty as anything else in the continuously connected world we now live in – and that brings me nicely back to the subject of this blog post.

Customer retention 84

Customer retention Marketing Customer Experience Personalization 84

ProProfs Blog

OCTOBER 25, 2019

With so many options in the market, brands find it challenging to cultivate long term business relationships with their customers. With strong customer relationships in place, a business gets to: Increase customer base. That’s because of long-term customer loyalty results to: Increase word-of-mouth publicity.

Surveys 84

Surveys Accountability Metrics Feedback 84

C3Centricity

AUGUST 17, 2020

Another study summarised on Forbes and run across 30 markets globally, shows that engagement has increased 61% over normal social media usage rates. Companies can no longer hide like they once did; customers are out to highlight their dissatisfaction and point the finger when they are less than happy with a product or service.

Customer centricity 63

Customer centricity Big data Airlines Marketing 63

ChurnZero

JANUARY 10, 2020

And if you’re considering the role yourself, check out our eBook: The Future CCO , for firsthand advice from industry leaders on what it takes to become a Chief Customer Officer. . 1) Yamini Rangan, (First) Chief Customer Officer, HubSpot . Yamini joins HubSpot from Dropbox where she was their Chief Customer Officer.

Chief Customer Officer 52

Chief Customer Officer SaaS Customer retention Engineering 52

Netomi

JANUARY 5, 2022

Her areas of expertise include market research, program management, marketing, instructional design, and training. Prior to joining Temkin Group, she implemented the CX strategy and managed the Voice of the Customer program for Crowe Horwath LLP, one of the top 10 public accounting and consulting firms in the US. Barry Dalton.

Customer Experience 98

Customer Experience Customer Service Consulting Consulting 98

ClearAction

FEBRUARY 7, 2016

Peruse ClearAction articles, podcasts and webcasts, and ask how these best practices can be customized to your specific needs. 81% of companies with strong capabilities and competencies for delivering customer experience excellence are outperforming their competition.(1). Customer Experience Strategy : Exploring Success Factors.

Customer Experience 48

Customer Experience Customer centricity Employee engagement Enterprise 48

Education Services Group

FEBRUARY 12, 2019

When the iPad launched in 2010, people couldn’t seem to figure out what it was for. But that world would never have come about if not for the bold few in 2010. Those people are the early adopters — the first customers to adopt a new product or technology before the rest of the population catches up.

Feedback 45

Feedback Sales Technology Marketing 45

C3Centricity

DECEMBER 3, 2018

(Source: RightNow Customer Experience Impact Report). By 2020, customer experience will overtake price and product as the key brand differentiator. Source: Customers 2020 Report). A 10% increase in customer retention levels result in a 30% increase in the value of the company. MARKETING IS TOO BUSY BUILDING BRANDS.

Big data 59

Big data Marketing B2C CRM 59

GetFeedback

DECEMBER 27, 2018

Learn about the top two customer surveys for predicting and increasing customer retention. From 2010 to 2015, email opens on mobile grew 30% , leaving desktop and webmail clients in the dust. Long story short, if you’re sending email surveys to customers, you need to assume they’re opening them on their phones.

Surveys 90

Surveys Feedback Abandon rate Personalization 90

eGain

MARCH 3, 2015

As the saying goes, “you can’t manage what you don’t measure” — if contact centers aren’t measuring customer satisfaction levels problems won’t be identified and will escalate. Ultimately, customers will leave. There has been lots of academic and market research to try and decide how and what to measure. Measure what?

Customer Experience 69

Customer Experience Management Contact Center Average Handle Time 69

ijgolding

FEBRUARY 26, 2019

Of course, this means that it’s flawed thinking to outsource measurement of customer satisfaction, or to have the results go only to silos of analysts or marketers and not to operational roles. Guy Letts led customer service at a FTSE 100 company before founding CustomerSure in 2010. My book, ‘Customer What?

Feedback 85

Feedback Surveys Journey mapping outsourcing 85

delighted

JANUARY 7, 2020

The number of companies investing in the omnichannel experience has grown from 20% to 80% since 2010. This means that brands need to measure and manage customer experience at every stage of the customer journey, and nothing highlights this more than how disappointed customers currently are in the quality of mobile brand interactions.

Customer Experience 40

Customer Experience Surveys Feedback Marketing 40

SmartKarrot

MAY 14, 2020

Customer success as a function in a business has undergone a vast evolution in itself, especially in the last decade, when more and more companies have realized the benefits of customer retention and loyalty. Between 2000 to 2010: CRM, Web Channels, Mobile App . 2010: SaaS, 2013: Customer Success .

SaaS 10

SaaS Upselling Customer retention CRM 10

Balto

AUGUST 3, 2022

Companies that have personal interactions with a large segment of their customers see a 1-2% increase in total sales due to increases in loyalty. Customer acquisition is five to twenty-five times more expensive than customer retention. Word-of-mouth and other forms of organic marketing are invaluable for scalable growth.

Contact Center 52

Contact Center Interactive Voice Response Surveys Self service 52

CSM Practice

SEPTEMBER 25, 2020

The Customer Success Economy with the lovely Allison Pickens. The answers aren’t black and white, but there’s a well-defined menu of answers, there’s a pretty good framework and so we wrote the book for those three reasons to show customer success across different industries. Irit Eizips: (18:17).

Upselling 85

Upselling Surveys Chief Customer Officer Consulting 85

ChurnZero

JANUARY 13, 2022

Bill Mahoney, Chief Customer Officer, ComplySci. In his new role, Bill will be responsible for ensuring success throughout the customer entire lifecycle, from initial onboarding onward. I am pleased to see her take on an expanded leadership position of Chief Customer Officer. markets at Blackbaud. Follow Matt on LinkedIn.

Chief Customer Officer 98

Chief Customer Officer SaaS Engineering Consulting 98

SmartKarrot

JANUARY 22, 2021

Here is what we will be delving into today: Customer Success: Past. 1995 – 2000: The Rise of Customer-Centric Business Outlook 2000 – 2005: Customer Relationship Management and Marketing Automation Platforms 2005 – 2010: Automation and Marketing plugs in Engagement and Sales. Customer Success: Present.

SaaS 10

SaaS Customer centricity CRM Analytics 10