Totango

SEPTEMBER 17, 2021

The freemium SaaS model , where you offer limited free use of your product to promote a premium version, has become common in the tech industry. But is it the best way to sell a SaaS product? We’ll take a closer look at what the freemium SaaS model is and what its pros and cons are. What Is the Freemium SaaS Model?

SaaS 74

SaaS Best practices Upselling Journey mapping 74

Totango

AUGUST 23, 2022

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

B2B 115

B2B Journey mapping SaaS Engineering 115

Totango

NOVEMBER 5, 2021

Getting Started: Tips for Implementing an Effective Customer Engagement Strategy. MH : Within my team, we have about three or four resources to work with Teresa on the digital content because we have a lot of digital messaging that goes out throughout the customer journey. Well, if you’re Aruba, you go digital.

Journey mapping 110

Journey mapping Accountability Marketing Metrics 110

JivoChat

NOVEMBER 22, 2021

Do you have a Software as Service (Saas) company and haven’t developed any marketing strategies yet? SaaS content marketing is an important part of conquering visibility and showing the importance of your service. . The importance of SaaS Content Marketing? 10 Saas Content Marketing strategies to implement.

SaaS 52

SaaS Marketing B2B Metrics 52

Totango

NOVEMBER 5, 2021

Getting Started: Tips for Implementing an Effective Customer Engagement Strategy. MH : Within my team, we have about three or four resources to work with Teresa on the digital content because we have a lot of digital messaging that goes out throughout the customer journey. Well, if you’re Aruba, you go digital.

Journey mapping 84

Journey mapping Accountability Marketing Metrics 84

Education Services Group

AUGUST 25, 2023

There’s more… You’re losing money if you don’t purchase something when it’s on sale. The post Is the SaaS business equivalent to “girl math”? Such as if you buy anything that costs less than $5, it isn’t real money because, at that price, it’s practically free.” You’re making money whenever you skip your daily coffee or soda run.

SaaS 52

SaaS Sales Journey mapping Feedback 52

Totango

NOVEMBER 5, 2021

Getting Started: Tips for Implementing an Effective Customer Engagement Strategy. MH : Within my team, we have about three or four resources to work with Teresa on the digital content because we have a lot of digital messaging that goes out throughout the customer journey. Well, if you’re Aruba, you go digital.

Journey mapping 62

Journey mapping Accountability Marketing Metrics 62

ChurnZero

FEBRUARY 9, 2021

This course address what CSM is and why it’s important; what types of situations CSM applies to; and how CSM can help increase a company’s sales revenues and profitability. Customer Experience: Journey Mapping. Customer journey mapping is a powerful way to find pain points and opportunities in your customer experience.

Journey mapping 98

Journey mapping Best practices Consulting Consulting 98

ClientSuccess

DECEMBER 20, 2018

While end-of-year planning is the perfect place to rethink game plans and ensure your strategy is in line with your company’s corporate goals , it’s also a time of opportunity and forward-thinking. Here are five customer success strategy stack pillars that will help take your customer success to world-class standards.

Journey mapping 49

Journey mapping SaaS Metrics Accountability 49

Totango

MAY 6, 2021

We’ll discuss what customer retention means as a concept, as a strategy and as a metric. As a concept, in a SaaS context, it represents how successful a company is at getting customers to renew subscriptions or licenses. As a strategy, customer retention refers to the actions a company takes to proactively promote higher retention.

Customer retention 74

Customer retention Best practices Education Benchmark 74

ChurnZero

MAY 3, 2022

Across more than 30 playlists, you’ll discover everything you need to know about upsell, launching CS, customer training, CS careers, customer value management, retention and renewals, customer journey maps, health scores, segmentation, QBRs and much more. Crash Course in Customer Success and SaaS Metrics (with Dave Kellogg).

Journey mapping 98

Journey mapping Customer centricity SaaS Education 98

ChurnZero

JANUARY 6, 2022

Customer Success represents a large source of revenue-generation for SaaS businesses. Though Customer Success was originally regarded as a post-sale cost center, you can flip its narrative with the right metrics, positioning, and forecasting strategy. When people think of top-line growth, they often think of Sales.

Metrics 98

Metrics Journey mapping SaaS Sales 98

CustomerSuccessBox

APRIL 12, 2022

The needs of customers are continuously evolving and with that, you as a business should also reshape your strategy to keep up with the trend and maintain the growth of your business. Here we have jotted down the essential strategies to be included in your Customer success checklist for the year 2022. Prescriptive Customer Success.

Journey mapping 52

Journey mapping Construction Sales SaaS 52

ChurnZero

APRIL 8, 2020

Your Customer Success team is delighted that your customers are happy, your product team loves that they are building a product worth talking about, and your Sales and Marketing department revels in the fact that your own customers are massively helping them with their day-to-day jobs! Community as an advocacy strategy.

Customer advocacy 81

Customer advocacy Journey mapping SaaS Gamification 81

CSM Practice

MARCH 8, 2021

What are the steps to achieve world-class Customer Success with End-to-End Strategy Design? How can you define the current situation of the company, uncover core challenges and opportunities, develop and execute customer success strategies best fit for your organization? How can CSM Practice Help! .

Journey mapping 52

Journey mapping Best practices Enterprise Customer retention 52

CustomerSuccessBox

DECEMBER 17, 2021

A complete understanding will allow you to implement effective marketing and user optimization strategies. A partial or incomplete misunderstanding, on the other hand, has the potential to dramatically affect conversions at all stages of your sales funnel. Every B2B Saas company tracks its conversion rate. And not in a good way.

Journey mapping 52

Journey mapping B2B SaaS Metrics 52

Totango

AUGUST 9, 2022

This type of customization provides customers with better service while yielding better results for B2B teams working in marketing, sales, customer service, and customer success. Ideal profile fit: such as using a scoring system to rate marketing and sales prospects based on an inclination to buy. Customer needs and wants.

Best practices 99

Best practices B2B Journey mapping Upselling 99

Education Services Group

JUNE 4, 2020

Identifying and testing new CS strategies. You can utilize incubation to try a new communication strategy on an established segment of your customers or to test new aspects of your CS framework as you build out. The steps for running an incubation are similar to TSIA’s advice on running an effective sales pilot.

Journey mapping 52

Journey mapping Construction Benchmark SaaS 52

Totango

AUGUST 5, 2022

In general, for B2B clients in the SaaS industry, a client onboarding questionnaire may probe into areas such as: Preferred contact personnel and information. A marketing analysis of the client’s target audience, marketing strategy, and competitors. The contents of a client onboarding questionnaire vary by industry.

B2B 83

B2B SaaS Journey mapping Sales 83

Totango

AUGUST 18, 2022

A lot goes into crafting the ideal onboarding process for SaaS products. In the SaaS industry, onboarding is the process of guiding a new customer through the steps they need to start using the product they just purchased. Why Optimizing Your SaaS Onboarding Matters. A Customer Onboarding Checklist for Successful CS Teams.

Journey mapping 92

Journey mapping SaaS Upselling Enterprise 92

ChurnZero

JULY 14, 2021

This metric helps determine which customers are your most profitable and can be useful both pre-sale to focus on acquiring highly valuable customers but then also post-sale to make sure your Customer Success team is able to focus their efforts on retaining your customers with the strongest lifetime value.

Journey mapping 98

Journey mapping Metrics Customer retention Upselling 98

ChurnZero

FEBRUARY 9, 2021

This course address what CSM is and why it’s important; what types of situations CSM applies to; and how CSM can help increase a company’s sales revenues and profitability. Customer Experience: Journey Mapping. Customer journey mapping is a powerful way to find pain points and opportunities in your customer experience.

Journey mapping 52

Journey mapping Best practices Consulting Consulting 52

ClientSuccess

AUGUST 8, 2017

Register to watch the recorded webinar here: Customer Success Pitfalls to Avoid During the Post-Sale Process. In this webinar you will learn: How to approach post-sale lifecycle management with your customers. What approach to take to build the customer journey map. Customer Success as a Culture: Sales Leaders Edition.

Sales 40

Sales Journey mapping SaaS Management 40

SmartKarrot

JULY 24, 2020

A customer journey map is the visual representation of all these steps they take in their entire relationship with your business. To run a successful SaaS business, it is most important to understand your customers. A customer journey map helps you do all that. Why use a Customer Journey Map?

Journey mapping 10

Journey mapping SaaS Upselling Analytics 10

CustomerSuccessBox

APRIL 19, 2022

Businesses are realizing the power of customer journey mapping to monitor customer experience performance and identify opportunities for improvement. Customer journey analytics is enabling access to tap into the customer behavior across touchpoints and over time to measure the impact of customer behavior on business outcomes.

Metrics 52

Metrics Analytics SaaS Journey mapping 52

CustomerSuccessBox

FEBRUARY 23, 2022

You’ve made the decision to start a Customer Success department at your B2B SaaS company. In other words, with a Customer Success strategy. A customer success plan is a road map that your customer success team will follow to meet specific objectives. A well-thought-out strategy is only as effective as its execution.

Journey mapping 52

Journey mapping SaaS Upselling Accountability 52

ChurnZero

MAY 3, 2022

Across more than 30 playlists, you’ll discover everything you need to know about upsell, launching CS, customer training, CS careers, customer value management, retention and renewals , customer journey maps, health scores , segmentation , QBRs and much more. We’ll help you find your path to success.

Journey mapping 52

Journey mapping Customer centricity SaaS Education 52

ChurnZero

SEPTEMBER 1, 2020

1) Out of the Box: ABX Strategies for Marketing, Sales, and CX. This virtual event seeks to bring together everyone from Customer Success practitioners and leaders to SaaS-savvy folks. How to Create an Effective Customer Journey Map – Check out these customer journey examples and templates. .

Journey mapping 98

Journey mapping SaaS Best practices Technology 98

ChurnZero

MARCH 11, 2020

I wasn’t satisfied that we lost a customer, but I was now armed with valuable new information that would lead to a breakthrough in our sales model. From these discussions, we were able to gain incredible insights into the root causes of customer churn that informed our strategy from marketing and sales through product and service delivery.

Journey mapping 52

Journey mapping Finance SaaS Consulting 52

Education Services Group

JULY 10, 2019

An effective Customer Success strategy depends on buy-in from your channel partners as well. Moreover, it’s traditionally based on product sales, rather than services. So in today’s SaaS-dominated B2B landscape, channel relationships are in need of an update. that’s where adopting a Customer Success strategy comes into play.

Journey mapping 40

Journey mapping Customer centricity SaaS Sales 40

JustCall

MARCH 8, 2023

They are defining the future of CX through creative ideas, innovative approaches, and impactful strategies. Annette Franz Founder and CEO, CX Journey Inc. She is the Chief Customer Officer at Gainsight and is responsible for leading the post-sales organization. Follow Melinda on LinkedIn 11.

Chief Customer Officer 52

Chief Customer Officer Consulting Consulting Customer centricity 52

ClientSuccess

MARCH 27, 2018

I recently watched a video of Rob Jeppsen , CEO of Xvoyant , explaining how to take a different approach when building out your pre and post sales funnel stages. Many times the process of defining the pre and post sales stages is part of building out a customer journey map or strategy. Pre Sales. Pre Sales.

Journey mapping 40

Journey mapping Customer Experience Education Best practices 40

ClientSuccess

APRIL 15, 2019

When one looks at the typical SaaS method of sales and customer success, there is a clear funnel in place. While the awareness, education, and selection stages of the sales cycle are well-known and well-defined, the customer success side of this funnel is less well known. Look at Sales. Look at Onboarding.

SaaS 50

SaaS Journey mapping Benchmark Sales 50

ClientSuccess

NOVEMBER 15, 2017

Mapping out the customer journey ensures that all individuals and departments are on the same page when it comes to customer needs, customer handoffs and internal knowledge transfers , and most importantly, results. The Customer Lifecycle Begins The Moment a Sales Is Closed. Ultimate Guide to SaaS Customer Success Metrics.

Enterprise 40

Enterprise Journey mapping Management Benchmark 40

ChurnZero

FEBRUARY 14, 2020

If B2B SaaS were on a dating site, it’d be looking for a lifelong commitment; a scary thought for potential suitors when there are plenty more fish in the sea. Upcoming Webinar: Digital Customer Success Strategies to Drive User Adoption. Create strategies for Onboarding and Adoption with a digital approach 3.

Journey mapping 64

Journey mapping B2B SaaS Metrics 64

ChurnZero

OCTOBER 20, 2020

Customer Success on the other hand is focusing on the relationship and value post sale to help the customer uncover exponential value through adoption and outcomes in their investment with your product. . Make sure to include all stakeholders in the journey mapping process. Customer Success offerings. .

Journey mapping 52

Journey mapping Calibration Upselling Technical Support 52

Totango

MARCH 12, 2021

A customer journey map template lays out a path to optimal outcomes promoting client retention. Here we’ll cover an eight-step approach to creating a customer journey map that encompasses all stages of your customers’ experience, including pre-sales and post-sales experiences.

Journey mapping 65

Journey mapping Upselling Metrics Customer retention 65