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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Our A to Z Guide to Customer Experience Definitions and Terms covers everything you need to know, from clear definitions of key terms to a comprehensive overview of the topic.

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Why What We Believe Is Sometimes Just Wrong!

Beyond Philosophy

However, only one of the sports teams wins the championship and is definitively the best. Sometimes the brand promise and the actual Customer Experience create the Cognitive Dissonance for customers, creating problems for your customer-facing team. Why What We Believe Is Sometimes Just Wrong! Recommended Actions.

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The Secret To Becoming A Successful Executive!

Beyond Philosophy

Gautam Mahajan has now written an excellent book on this topic, called Value Creation: The Definitive Guide for Business Leaders. Many executives are so comfortable in fulfilling their functional roles that they forget that creating Value will take them ahead, enhance their business objectives and profits, and make their customers happier.

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Why Most Customer Experience Programs Fail

Beyond Philosophy

When we work with clients, we train the CX teams on assessing how Customer-centric they are. They include the following: What is the definition of the type of Customer Experience you want to deliver? Do you have a person or team of people responsible for managing the Customer Experience for your organization?

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For Employees and Customers, Should the Goal Be Higher Engagement or Higher Experience Value?

Beyond Philosophy

There’s little doubt that engaged customers can, and do, help shape the brand. From my perspective, at least, experiences that drive customersemotional brand trust and bonding can be both shaped and sustained. They can also provide useful feedback and build brand-based communities. Today, is that enough?

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Are Your Customers Emotionally Unavailable?

CX Journey

Image courtesy of GawdZilla Are you customers emotional about your brand? Emotion is the big buzzword in customer experience right now; it's all the rage. Here's what some customer experience folks are saying about it. Temkin Group proclaimed 2016 The Year of Emotion. That's a marketing story.

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Unbelievable! Reviewers Blamed for Movie Flops!

Beyond Philosophy

Executives say the site overlooks nuances in reviews, and they don’t like its definition of who qualifies as a critic. This happens when executives and managers blame poor customer retention on marketing or an ill-trained sales staff. And it happens in everyday customer interactions.