Totango

JANUARY 8, 2019

When you’re selling subscription services, how do you measure customer success? Most subscription-based enterprises look at “churn rates,” or the percentage of customers who cancel their subscription every year. Also, keep in mind the fact that subscription churn rate does not reflect newly onboarded customers.

Enterprise 54

Enterprise Upselling Surveys B2B 54

Totango

JULY 13, 2021

Strategy for customer success growth has changed as commerce has gone digital and big data has made marketing and sales customer-centric. Tell people about your business, get them in the store, sell them things, then look for more customers. Businesses need a new strategy for customer success growth.

Customer centricity 101

Customer centricity B2C Enterprise Upselling 101

Totango

MARCH 4, 2022

If a customer’s NPS is low enough to indicate risk of churn, the software can manually notify a success agent to review the account and reach out to the customer in an effort to increase their satisfaction before renewal approaches. B2B Customer Success vs. B2B Customer Service. Use Customer Data Effectively.

B2B 92

B2B Customer Service Interactive Voice Response B2C 92

Totango

JULY 24, 2020

Client expansion is the bird-in-the-hand approach to B2B enterprise growth. The digitization of business has changed the way SaaS and subscription enterprises derive value from their customers and given rise to a mutually beneficial model. Leverage Voice of Customer Feedback. Leverage Voice of Customer Feedback.

B2B 62

B2B Enterprise Best practices Upselling 62

CSM Magazine

MAY 16, 2023

The Voice of Customer (VoC) is an invaluable asset for businesses, providing crucial insights into the needs, preferences, and feedback of customers and prospects. By actively listening to the Voice of Customer, businesses can gain a deeper understanding of their target audience, their pain points, and their expectations.

B2B 52

B2B Customer Support outsourcing Customer centricity 52

Totango

MAY 5, 2021

By measuring product experience, as a facet of customer experience, you can view how your clients interact with your product on a daily basis and the level of satisfaction they get with your service. Once these metrics are recorded, you can use this information to proactively engage customers and meet their needs in a more personalized way.

Customer Experience 118

Customer Experience Education Customer centricity Metrics 118

Totango

SEPTEMBER 13, 2022

Promote customer engagement. Increase overall customer health for an improved customer retention rate. Build a brand reputation as a customer-centric business. These benefits make customer success playbooks invaluable for SaaS companies. How Do You Use Playbooks For Customer Success? Onboarding.

SaaS 87

SaaS Upselling Best practices Customer retention 87

Totango

OCTOBER 6, 2020

Fulfilling a proactive role, customer success focuses on problem prevention and creates value by enabling clients to achieve business goals. Customer support is reactive and acts as a resource for clients to use when they encounter specific technical issues and need help. . Individual customer interaction scores.

Customer Support 106

Customer Support Customer advocacy Construction Enterprise 106

Totango

AUGUST 18, 2022

This increases customer satisfaction, reduces the risk of refund requests and increases the likelihood of customers renewing their subscriptions rather than churning. It also promotes higher product usage, increases the likelihood of upselling purchases and encourages customers to become enthusiastic brand advocates.

Journey mapping 93

Journey mapping SaaS Upselling Enterprise 93

Totango

OCTOBER 20, 2022

A customer success manager helps customers continually see value in your product by helping them discover new features and teaching them how to use your product to their maximum benefit. CSMs act as the voice of the customer bringing user experience feedback to the product team. CSM role duties may vary by company.

Management 91

Management Upselling Coaching Best practices 91

ChurnZero

JANUARY 18, 2024

The role of the chief customer officer has become an essential function in subscription-based business models such as software-as-a-service (SaaS), where customer retention is paramount and requires executive-level leadership. Champion a customer-centric culture throughout the company.”

Chief Customer Officer 52

Chief Customer Officer SaaS Sales Upselling 52

Totango

SEPTEMBER 18, 2020

Adoption metrics: Is the customer using the product efficiently and impactfully? Voice of Customer data: What has your customer had to say about your product? Support and escalation feedback: What challenges or support has the customer encountered? Voice of Customer. Support and Escalation Feedback.

Metrics 62

Metrics Enterprise Feedback Upselling 62

Totango

OCTOBER 1, 2019

Being a customer-centered enterprise means acting as a trusted advisor and helping your customers get greater business value from your product. The aim is to create customer lifetime value by nurturing sustained expansion over time for mutually beneficial growth. Customer Journey Optimization 101 . Escalation.

Enterprise 81

Enterprise Metrics Benchmark Upselling 81

Totango

OCTOBER 20, 2020

By measuring customer experience, you can view how your clients interact with your product on a daily basis and the level of satisfaction they get with your service. Once these metrics are recorded, you can use this information to proactively engage customers and meet their needs in a more personalized way.

Customer Experience 85

Customer Experience Education Customer centricity Metrics 85

Totango

APRIL 18, 2019

If you learn how to grow customer relationships, your business can achieve long-term growth in this shifting economy. How to Grow Customer Relationships That Will Last a Lifetime. A business becomes customer-centric by focusing on meeting customer needs and delivering consistent value.

Upselling 74

Upselling Customer centricity Surveys Education 74

Totango

AUGUST 27, 2019

In today’s customer-centered economy, focusing on short-term customers is an outdated business model. Instead, enterprises must nurture every customer relationship to increase retention and customer lifetime value (CLV). . Listen to Customers. Customers should always feel heard and supported.

Upselling 61

Upselling Education Best practices Customer centricity 61

Totango

OCTOBER 29, 2019

Be sure you look for the skills and qualities that will allow a customer success manager (CSM) to truly connect with customers. Support your team by focusing on building a customer-centric culture , and you’ll soon see improvements in your customer’s success, growth, and retention rates. . Customer advocacy.

Upselling 61

Upselling Feedback Customer advocacy Accountability 61

Squelch

JULY 23, 2019

In part one of our interview with Irene , we discussed the relationship between customer success and customer experience and the impact that customer success can have on other departments across the organization. How has the role of customer success evolved with the rise of SaaS companies? What do I mean by that?

Customer centricity 53

Customer centricity SaaS Chief Customer Officer Sales 53

SmartKarrot

DECEMBER 2, 2021

Apply here: [link] Role: Director of Customer Success Location: Remote, New York, NY, US Organization: OMEGA POINT (OMPNT) As a Director of Customer Success, you will focus on customer success as it relates to revenue growth (renewals & upsell). Strategies for expanding the footprint of Smart Communications customers.

Upselling 19

Upselling Enterprise Customer centricity SaaS 19

Squelch

JULY 23, 2019

In part one of our interview with Irene , we discussed the relationship between customer success and customer experience and the impact that customer success can have on other departments across the organization. How has the role of customer success evolved with the rise of SaaS companies? What do I mean by that?

Customer centricity 40

Customer centricity SaaS Chief Customer Officer Sales 40

JivoChat

APRIL 16, 2023

According to research, customers are 80% more likely to complete a purchase when brands offer personalized experiences through their products. According to Darshan Somashekhar from Solitaired , “We always talk to our customers and take their feedback before developing our games and that’s why they are so successful.”

Analytics 82

Analytics Engineering Advertising Sales 82

Totango

JUNE 18, 2019

In this customer-centered economy, customers are in control. They can easily spread feedback about your business online, giving them the power to hurt your reputation if they have a bad onboarding experience. Therefore, learning how to onboard new clients really means becoming more customer-centered.

Education 65

Education Upselling Customer centricity Feedback 65

SmartKarrot

FEBRUARY 8, 2022

Refine the customer journey, design listening points and define/refine the segmentation of the customer base to ensure highly efficient alignment of resources. Partner with cross-functional teams to ensure customer feedback is incorporated into the product roadmap. Forecast upcoming renewals and upsell opportunities.

Upselling 19

Upselling B2B Customer centricity SaaS 19

SmartKarrot

AUGUST 27, 2021

Role: Vice President of Customer Success Location: Remote, Salinas, CA, US Organization: HeavyConnect As a Vice President of Customer Success, you will act as a role model of HeavyConnect’s values for the Customer Success teams and build on the SaaS customer-centric environment.

Enterprise 19

Enterprise Accountability Upselling Customer centricity 19

SmartKarrot

AUGUST 17, 2022

Role: VP of Customer Success Location: Remote, Dallas, TX, US Organization: Textio As a VP of Customer Success, you will be leading, rapidly growing, and coaching team members by setting the strategy and prioritizing the organizational goals. Manage all customer subscriptions to ensure high retention and mitigate churn risk.

Education 19

Education Upselling Customer centricity Coaching 19

Totango

MARCH 26, 2019

You can order dresses from eShakti, customized down to the neckline, sleeve and length, all with a few taps on a screen. In order for your enterprise to survive this shift to a customer-centered market, it must become customer-centered, too. In the future, you may be able to offer them an upsell.

B2C 66

B2C Upselling B2B Education 66

JivoChat

APRIL 8, 2021

What Are Customer Engagement Tools? Customer engagement tools are software solutions that facilitate ongoing two-way interactions between companies and customers, which enable companies to gather feedback and insights from the target market and allow customers a means of communicating their needs and interests.

Sales 52

Sales Chatbots Brand ambassadors Surveys 52

SmartKarrot

FEBRUARY 17, 2021

Representing the voice of the customer and influencing internal stakeholders by promoting a customer-centric mindset across the organization. Manage a team of technical account managers (TAM) responsible for ensuring the technical goals of customers are met. Negotiate and close renewals with existing customers.

Enterprise 10

Enterprise Technical Support Finance Upselling 10

SmartKarrot

APRIL 18, 2023

According to a study by Harvard Business Review , increasing customer retention rates by 5%can increase business profits by 25% to 95%. A customer success team can further improve a companies’ sales through engaging in processes that includes upselling and cross-selling to customers. Like what you are reading?

Upselling 10

Upselling Best practices CRM SaaS 10

SmartKarrot

JANUARY 6, 2021

Enable and hold team accountable for identifying and developing upsell opportunities that solve new problems and deliver new value for customers. Solicit customer feedback and input and incorporate into offerings and product roadmap. Highlight insights and engagement opportunities to customers on a regular basis.

Upselling 10

Upselling Accountability Best practices Finance 10

SmartKarrot

APRIL 6, 2021

Positioning the customer success software for each C-level executive is important. Top concerns for Chief Customer Officer. Increase customer retention Have a customer-centric culture Drive customer behaviour Make customer experience better. How to sell your CS platform to the Chief Customer Officer.

Chief Customer Officer 18

Chief Customer Officer Customer retention Upselling CRM 18

Amity

JANUARY 30, 2019

A team of Customer Success Managers can be one of the most important considerations and impactful hires. CSMs are the bridge between your customers and the rest of your organization. They are the advocates of your customer base and provide critical feedback on your product, service and industry trends.

Education 61

Education Engineering B2C Technical Support 61

Totango

JULY 19, 2021

Be sure you look for the skills and qualities that will allow a customer success manager (CSM) to truly connect with customers. Support your team by focusing on building a customer-centric culture , and you’ll soon see improvements in your customer’s success, growth, and retention rates. . Customer advocacy.

Upselling 123

Upselling Feedback Surveys Customer advocacy 123

SmartKarrot

OCTOBER 13, 2020

In this age of increasing competition with other businesses, customer intelligence (CI) is becoming a prominent competitive advantage. We have already known that being customer-centric is paramount for the growth of any SaaS company. But there are various facets of becoming a customer-centric organization.

Customer centricity 10

Customer centricity SaaS Analytics Customer retention 10

Totango

DECEMBER 10, 2019

As part of a successful B2B enterprise, you understand the importance of your customers. New customer acquisition is at the heart of most traditional business models. In the customer-centered economy, however, retained customers are as good as gold. . Retain Customers for Life.

Customer retention 64

Customer retention B2B Enterprise Metrics 64

SmartKarrot

JULY 30, 2020

Make customers happy: A CCO must have a customer-centric mindset to begin with. They should have a clear understanding of how their target customers think. Based on that, they must know what solutions to give to different kinds of customers. Consider customer feedback to create strategies.

Chief Customer Officer 10

Chief Customer Officer SaaS Upselling Journey mapping 10

Totango

AUGUST 12, 2020

To impress from the outset and show your customer your product’s potential, take note of the following onboarding best practices: Get the Whole Enterprise Involved. Train Your Customers. Keep Customers Engaged. Get the Whole Enterprise Involved. The customer should also have a place to share feedback.

SaaS 87

SaaS Upselling Enterprise Best practices 87