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What is Customer Advocacy?

Influitive

Yes, our blogs, ebooks, and webinars contain valuable information (and hopefully this post is an example of this), but everybody else is also putting out valuable information. The post What is Customer Advocacy? Today’s audiences are increasingly indifferent to what we marketers have to say. Not only […].

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How Online Communities Create Customer Advocacy and Retention

ChurnZero

How Online Communities Create Customer Advocacy and Retention. This is a guest post by Danielle Juson is a Customer Success Community expert at inSided. Isn’t it great when you have a customer that not only keeps using your product, but shouts about how great it is too? developing customer advocacy is a must.

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How Blackbaud Built A Foundation For Customer Advocacy

Influitive

That’s why Blackbaud , a non-profit software solutions provider, launched a customer advocacy program to engage and connect with its 30,000 customers. Amy Bills , Customer Marketing Director at Blackbaud, knew they could do better if they rethought their approach to customer advocacy. Education for everyone.

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Understanding Customer Health Score: 6 Metrics To Track

ClientSuccess

Metrics That Indicate Customer Health It is essential to track multiple metrics to provide the needed information about how customers interact with your company.

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Customer Marketing: Part 1 – Advocacy

ClientSuccess

Typically, you want to look for a customer that has seen value with your solution, met at least one or more of their project goals, and has expressed satisfaction during your conversations. There are three different types of marketing programs that can help support customer advocacy: 1.Reference

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Customer Marketing: Part 4 – Engagement

ClientSuccess

Over the past few weeks, we’ve been exploring some of the different types of customer marketing initiatives that CSMs can own to deliver fantastic customer experiences. Today, we’re going to take a look at a fourth customer marketing initiative: engagement. eBook: Customer Success Best Practices from 20+ Executives.

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5 Steps to An Effective Customer Success Interview Process

ClientSuccess

During this thirty or forty-five-minute discussion, your team or sales team interview resource should ask questions covering revenue management, customer success and sales collaboration experience, risk mitigation, and customer advocacy. Customer Success + Marketing. eBook: How to Become a Great Customer Success Manager.