Reality Check: Will Customer Journey Analytics Be the Next CRM?
DMG Consulting
APRIL 10, 2017
Reality Check: Will Customer Journey Analytics Be the Next CRM? The up-and-comer is customer journey analytics, or CJA, and it’s in the ring with the incumbent, CRM. And while a journey mapping exercise performed by a consulting firm can yield interesting insights, it’s a one-time event that is time-consuming and costly.
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