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An Amazing Experience: Personalize your CX Today!

Beyond Philosophy

Many companies try to create an emotional customer experience on a big scale, through events, fundraisers or contests that help people feel “connected.” In our customer experience consultancy, we have learned that emotions drive much of a customer’s behavior. Discover a Key to Successful Advertising.

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The Five Rules for Affecting Real Culture Change

Beyond Philosophy

I started to talk about how people within his organization needed to understand customer emotions and focus on customer-centricity. The difference between those that fail and those who lose weight is that people who lose weight have the goal of losing weight for a specific event, e.g., a wedding or class reunion.

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Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

They are, of course, using a life event as a major trigger for changing habits and the one they chose is woman-specific. In this way, Target has used the natural tendencies of people to change their habits as the time to communicate that Target has everything they need. So while this is effective for them, it might not work for everyone.

Marketing 418
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Uncovering the Secret to Predicting Customer Behavior

Beyond Philosophy

Many of these influences aren’t rational at all, nor are customers even aware of them at a conscious level. It’s like we always say in our Customer Experience Consultancy work: Over 50% of the Customer Experience is emotional. How to Measure Customer Emotions.

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You Can’t Legislate Customer Centricity

Beyond Philosophy

Customer centricity is the result of cultivating a culture that puts the Customer at the heart of everything you do. Immediate notification that includes next steps for Customers is the standard protocol for Customer-centric companies in the event of a data breach. Follow Colin Shaw on Twitter @ColinShaw_CX.

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3 Examples of Change for the Better in Airlines

Beyond Philosophy

The post 3 Examples of Change for the Better in Airlines appeared first on Beyond Philosophy.

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Are You Deliberate with Your Customer Strategy or Just Taking a Chance?

Beyond Philosophy

Colin is an international author of four best-selling books and an engaging keynote speaker.