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Big Controversy: Should We Stop All Certification Now? Join the Debateā€¦

Beyond Philosophy

Instead of starting with a clear Customer Experience vision and working back from there, they add technology to make up for its lack. . Few companies have a Chief Customer Officer. Marketing people don’t know the right approach to creating a customer-centered experience.

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The CCO Job Description Not to Use

Education Services Group

Raise your hand if youā€™ve ever read a job description like this: Weā€™re hiring a Chief Customer Officer! That understanding offers companies the opportunity to expand the concept of customer-centricity and takes it into the realm of work, details, effort, emotion, and measurement.

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Mapping Customer Journeys Through a Systems Lens

Horizon CX

In some cases that might be the very origin, especially when one of those senior leaders holds the title of Chief Customer Officer or Vice President of Customer Experience. Unless youā€™re committed to that, the mapping would merely be an exercise with no tangible business outcome.

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Customer Experience + Marketing: Proā€™s & Conā€™s

ClearAction

Voice-of-the-customer is often viewed by customers as doing the company a favor, sometimes as drudgery, sometimes as a way to get rapid help, sometimes as an exercise in a black hole. Customers want what they buy to be easy and nice to discover and get and use.

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Q&A: Customer Success Study Results Revealed

ChurnZero

To help make sense of the survey data, give their expert take on what it means for Customer Success teams, and offer up maturity recommendations based on the findings, we invited Megan Macaluso, VP Customer Success & Operations at ESG, and Jay Nathan, Chief Customer Officer at Higher Logic, to join us for a webinar.

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Utilities and The State of the Consumer

Maru Group

Customer journey mapping is also an important tool for utility providers, as it ensures new programs and initiatives are achieving consumer goals. This exercise was instrumental to the success of the smart city initiative undertaken by Colorado Springs Utilities (CSU).

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A Quick-Start Guide To Low- and Mid-Touch Feature Adoption

ChurnZero

When it comes to product adoption, as our Chief Customer Officer likes to analogize, showing up to the gym isnā€™t enough; you have to run on the treadmill to see results. You often see the best results from working out when you stick to a few basic exercises and progressively increase your weight over time.