Remove Chief Customer Officer Remove Course Remove Marketing Remove SaaS
article thumbnail

7 Customer Marketing Strategies to Increase SaaS Retention

ChurnZero

Does your marketing often drop the L-bomb? Entire marketing budgets are devoted to their infinite pursuit and persuasion. But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. The Forgotten CSM: Customer Success Marketing.

SaaS 64
article thumbnail

The top 2024 customer success trends predicted by industry experts

ChurnZero

New technologies, best practices, and strategies, combined with an industry-wide drive for sustainable, profitable growth, have made CS teams the revenue-building stars of every SaaS organization. “Their task: to build customer success into the best-performing department: a center of excellence that integrates technology and people.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Women of Influence: The Top 25 Innovative CX Leaders

Netomi

As the COVID-19 pandemic disrupted many industries worldwide, customer experience proved to be more important than ever. Dione Hedgpeth – Chief Customer Officer, Sumo Logic. Emilie Chell – Head of Marketing, Growth and Experience, Circles.Life. Erin Wallace – VP, Integrated Marketing, thredUP.

article thumbnail

The two most important stages of customer lifecycle management in uncertain times

ChurnZero

For example, Forrester says just “11% of B2B decision-makers” say metrics for customer retention and loyalty are tracked by marketing leaders. The challenge is that growth through retention and loyalty requires “strong customer relationships.” The key to effectively managing a customer lifecycle is metrics.

article thumbnail

The two most important stages of customer lifecycle management in uncertain times

ChurnZero

For example, Forrester says just “11% of B2B decision-makers” say metrics for customer retention and loyalty are tracked by marketing leaders. The challenge is that growth through retention and loyalty requires “strong customer relationships.” The key to effectively managing a customer lifecycle is metrics.

article thumbnail

What To Look For When Hiring a Customer Success Manager

Amity

Dear Louise, Although we have a lot of trial participants for our SaaS product, we are finding it difficult to convert them and we are experiencing some churn. I think it’s time, perhaps overdue actually, to bring a Customer Success Hero or two on board. Best regards, - From a SaaS in need of saving! Communication.

article thumbnail

How to encourage your CSMs to adopt Customer Success software

ChurnZero

But of course, you’re far from alone in feeling this way. Establishing transparency around SaaS business metrics , especially ones that you directly influence, increases trust, accountability, and productivity. The Customer Success leader perspective: how to encourage the adoption of Customer Success software.

CRM 98