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Technology is only the first step. Here are 5 secrets to building a customer-centric organization

NICE inContact

Creating a customer-centric contact center can create some significant, disruptive changes for your employees. Download our new eBook, Change Management Blueprint for Contact Center Digital Transformation, for expert advice about change management best practices.

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Top Five Obstacles to Customer Centricity #1 Silo’d Organisations

Peter Lavers

This series of blogs is based on the early results of research undertaken by Peter Lavers on customer centricity. Participants are asked to tell us what, if anything, they are pulling their hair out over when it comes to customer centricity. There’s a complex, quality managed, business system behind them.

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Customer Experience Best Practices: Empathy

PeopleMetrics

In customer experience management , those challenges can threaten how we relate to customers as people. However, when we approach data in aggregate, and consider customers as a singular entity, it’s possible to forget the individual emotions and histories that drive customer actions.

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Customer Experience Best Practices: How to Retrain Your Customers

PeopleMetrics

So what are some practical considerations for “retraining” your customers? Outline a customer-centric progression. Your current customers have developed expectations and behaviors over time. If you want to change them, then start with a common tenet of customer centricity: define your customer segments.

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Decoding Customer Sentiment: Beyond Traditional KPIs

Playvox

Creating context around the words, and following a more analytical approach to decoding customer sentiment, provides a finely tuned understanding of customer satisfaction, consumer preferences, and overall public opinion. What Is Customer Sentiment Analysis? Are these the words of happy customers?

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Employee Happiness is the Key to an Excellent Customer Experience

Beyond Philosophy

What we know from early research on employee engagement is that if you have happy employees, chances are you’re going to have satisfied customers. My new ebook, Happy Employees Make Happy Customers , explores this concept in great detail. So how do you get happy employees and how does it affect Customer Experience?

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Customer Marketing: Part 4 – Engagement

ClientSuccess

Over the past few weeks, we’ve been exploring some of the different types of customer marketing initiatives that CSMs can own to deliver fantastic customer experiences. Today, we’re going to take a look at a fourth customer marketing initiative: engagement. eBook: Customer Success Best Practices from 20+ Executives.