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What is Journey Mapping?

The Petrova Experience

Although we have published more than 130 articles on customer experience , we still have not dedicated an article to journey mapping. Journey mapping is the most widely recognized customer experience design and management concept. I genuinely dislike journey maps. That is all.

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Improving Customer Experience in Banking: 7 Promising Trends

PeopleMetrics

Creating a positive customer experience (CX) is for all types of businesses, including essential services like banking. By contrast, that same customer does all of their banking online, and since they’re visiting that website over and over again, they’re much less likely to let it slide. What do customers expect from banks?

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Exposed: The 7 Questions Everyone Should Be Asking

Beyond Philosophy

For example, banks provide customers pens—on chains. Banks put the pens there to help customers, but the chain tells the customer’s’ subconscious, “We don’t trust you.” To be deliberate about the emotional CX, you should create a moment to moment map of your experience or what we call Behavioral Journey Mapping.

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Top 5 Customer Service & CX Articles for the Week of March 20, 2023

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. Did ATMs replace bank tellers? (No He also shares some fantastic tips to consider as you’re creating the journey map for your organization.

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Customer Journey Mapping: A brand's GPS to loyalty and advocacy

Quadient

Customer Journey Mapping: A brand's GPS to loyalty and advocacy. Don’t assume a customer journey is a linear path. Customers don’t see the journey: they just want to purchase a product or service from your company; get their product repaired as quickly as possible or get an answer to their question in a short amount of time.

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Guest Post: How To Reduce Customer Support Tickets And Enhance CX?

ShepHyken

This week we feature an article by Soumya Juttukonda, a content developer & digital media strategist at Knowmax , an AI enterprise knowledge base solution to enhance customer service. For more articles from Shep Hyken and his guest contributors go to customerserviceblog.com. Create self-service solutions.

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Guest Post: How to Walk the Customer Experience Tightrope

ShepHyken

This week we feature an article by Tom Libretto, chief marketing officer at Pegasystems. For example, a quarter or more still rely on customer journey mapping (27%) or micro-segmentation (25%), while almost one in five (19%) still perform arduous A/B testing.