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Guest Blog: Why cross-team collaboration is essential for B2B customer support teams

ShepHyken

This week we feature an article by Robert C. Johnson who writes about the importance of cross-team collaboration when providing B2B customer support. . Simply put, B2B support is significantly different than B2C support. The key is to leverage technology to break down these dated silos.

B2B 268
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What Are the Three Pillars of B2B Customer Support for Fintechs?

CSM Magazine

More businesses are recognising the value of outstanding customer service. In fact, 88% of companies now prioritise customer experience in their contact centres. Providing an outstanding customer support experience can strengthen these relationships.

B2B 52
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B2B Customer Service vs. Customer Success

Totango

Despite their differences, however, they do share an intimate relationship – you need strong customer service to achieve customer success. In this article, we’ll take a look at the relationship between these two important ingredients for a successful SaaS business model. B2B vs. B2C Customer Service.

B2B 93
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7 Great Customer Engagement Ideas

Totango

Another way to apply personalization to engagement is to offer customers promotions based on their history, needs and behaviors. By tying your cross-sell and upsell offers into your customers’ actual use of your product, you not only increase engagement, but you increase the attractiveness of your offers, helping boost your revenue.

B2C 62
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What is Customer Success and Why is it Important?

Nicereply

Users now have more options than ever before and businesses have to work harder to retain them as customers. By implementing effective customer success initiatives, you can help customers gain maximum value from your product, thus increasing customer happiness. What is Customer Success?

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6 Top Chatbot Examples: AI Customer Service Bots in Action

Comm100

There are so many ways that healthcare organizations can use chatbots to automate customer support for clients and patients. One of the Best Chatbot Examples for a Holistic Customer Lifecycle. Chatbots are often associated with B2C verticals, so what is a chatbot’s role in B2B? Industry: B2B. Industry: Education.

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The Age of Online Communities: How to Create Branded Communities and Why You Should Bother

CSM Magazine

Richardson’s definition, while revolutionary for its day, has become commonplace in today’s customer-centric world and has made the move from residing purely on the side of B2C to encompassing the B2B sphere too. Gone are the days of static one-sided advertising that speaks at the customer. It may also predict churn potential.