Remove Analysis Remove Analytics Remove Marketing Remove Metrics
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The 5 Best Marketing Analytics Courses

JivoChat

When creating marketing strategies, a professional can base their decisions on data analysis. Instead of just guessing it’s possible to use previous market research, key performance indicators that the company keeps track of, and other valuable information to increase the chances of success.

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Text Analytics in Customer Feedback: The CXO’s Secret Weapon

Lumoa

That’s where text analytics in customer feedback proves to be one of the most valuable tools for any business. Customer satisfaction drives key metrics like your Net Promoter Score (NPS). In fact, a report from 2020 found 95% of senior marketing executives agreed that CX roles were essential for business growth.

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5 Capabilities of Business Intelligence for Social Media Monitoring and Analytics

CSM Magazine

In this article, we’ll explore five key capabilities of BI that empower businesses to monitor social media conversations, analyze sentiment, conduct competitor analysis, create customized dashboards and reports, and integrate social media data with other sources for comprehensive analytics.

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What is Voice of the Customer? [+ how to get data analysis]?

Lumoa

Organizations that analyze and act on their customer behavioral data outperform the market by 85% in sales growth, according to a 2021 study by Microsoft. From qualitative to quantitative information, actively soliciting feedback to passively analyzing user behavior, text analysis to interviews, VoC data collection can run the gamut.

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Executive Report: The Customer Data Too Often Overlooked by the C-Suite

A recent Calabrio research study of more than 1,000 C-Suite executives has revealed leaders are missing a key data stream – voice of the customer data. Download the report to learn how executives can find and use VoC data to make more informed business decisions.

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How to get Insights from Customer Conversations & Analytics

Lumoa

Garen Di Bernardo, Product Marketing Manager for Lumoa- a feedback analytics platform- provided some valuable tips on how to read customer conversations in an insightful webinar. Final Thoughts Why is Customer Conversational Analytics Important? Customer insights gleaned from feedback can be beneficial in several ways.

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Why is customer journey analytics imperative for your business? How to analyze customer journey metrics?

CustomerSuccessBox

Customer journey analytics is enabling access to tap into the customer behavior across touchpoints and over time to measure the impact of customer behavior on business outcomes. What is Customer Journey Analytics? Why is it important to have Customer Journey Analytics? From marketing to customer support to even customer success.

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