article thumbnail

What Mixed Signals Do You Send Your Customers?

ShepHyken

Carlzon was president of Scandinavian Airlines, and he used this concept to turn a sub-par airline into one of the most admired airlines in the industry. He had plenty of examples of how various interactions passengers had with the airline’s employees created an experience that made them want to return and do business again.

Airlines 332
article thumbnail

Invent Your Vocabulary to Emphasize Who You Are

ShepHyken

The other night I was on a Southwest Airlines flight, traveling home from a speaking engagement. While waiting to board, I noticed a sign advertising Southwest’s concept they call “ trans fare ncy.”. Created and practiced exclusively by Southwest Airlines. Southwest Airlines has always promised to be a low fare airline.

Airlines 401
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Battle of the Airlines, Round II: United Airlines and Going Beyond in Customer Service

Fonolo

This blog series explores two separate experiences related to the airline industry. This week, Fonolo’s Digital Marketing Manager describes his interaction with United Airline’s pre-flight customer service. According to onholdwith.com , airlines are the second worst offenders when it comes to hold times.

article thumbnail

5 Top Customer Service Articles For the Week of December 21, 2020

ShepHyken

Airline Customer Service Improved In 2020. Forbes) Airline customer service improved in 2020, rising to its highest level since 1994. My Comment: Did satisfaction ratings in the airline industry really go up? Sometimes your best marketing and advertising comes from your customers. Here’s Why. by Christopher Elliott.

Airlines 393
article thumbnail

Be Different

ShepHyken

Southwest Airlines is known for low fares, not charging for checked bags and no change fees. Jimmy John’s Gourmet Sandwiches is a typical sandwich shop that delivers, but what makes them different – and what they advertise – is how fast they deliver. They are not known for having cushy first-class seats and meal service.

Banking 311
article thumbnail

Guest Blog: 5 Lessons I’ve Learned from Answering Support Tickets

ShepHyken

You may not be sure with the returns of your investments in marketing or advertising but here’s something certain, you can never go wrong with investing in customer service. Read Shep’s latest Forbes Article: How AI Can Help The Airlines (And Any Businesses) Heal Their ‘Black Eye’ Save. And let me tell you, it felt amazing.

Airlines 403
article thumbnail

Why is Customer Perception Important?

Fonolo

Here are a few more examples to illustrate the power of customer perception , and why its importance should not be underestimated: Is United Airlines America’s most-hated airline? United Airlines is one of America’s favourite companies to hate. Examples of Customer Perception Damaging a Brand. Horrific stuff.

Airlines 142