article thumbnail

Insider hot takes: CS & Sales synergize to unleash predictable growth

Totango

This would establish shared accountability for net revenue retention (NRR) and ensure that all functions are incentivized to focus on long-term customer success. This approach results in stickiness and retention that generate ongoing revenue potential.

Sales 110
article thumbnail

Maximizing Revenue through Account Mining: What Your Playbook Should Include

SmartKarrot

Account mining, or the practice of deepening relationships with existing customers to upsell or cross-sell, is the gold standard for sustained business growth. Rather than endlessly chasing new leads, why not maximize revenue from those already in the fold? Maximizing revenue is tightly bound to efficient account mining.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

8 Key Account Management Processes for Sustainable Business Growth

SmartKarrot

In today’s highly competitive business landscape, managing and nurturing key accounts has become a critical aspect of organizational success. Key Account Management (KAM) is a strategic approach that focuses on developing long-term, mutually beneficial relationships with a select group of high-potential customers.

article thumbnail

3 Things That Happen When You Level up Your Customer Strategy from Mystery Shopping to a CX Program

inmoment

In a world where e-commerce is constantly evolving, more and more traditional quality assessment strategies are becoming obsolete. Your organization needs an all-encompassing customer experience (CX) strategy that grants you peripheral views of customer service shortcomings, as well as insights into the most critical lines of your business.

article thumbnail

When Should You Upgrade CS Software?

Totango

An optimized upsell strategy uses customer data to monitor when customers are in the market for upsell offers, as well as when customers are dissatisfied and in need of attention before they’ll be in the market for an upsell. The more often this occurs, the more obstacles you face implementing your CS strategy.

article thumbnail

The Importance of Customer Success Segmentation

ChurnZero

Taking a one-size-fits-all approach to customer engagement isn’t the best strategy. Because organizations cannot afford to lose their largest customers, they default to prioritizing accounts with high ARR. It’s also a great way to devote attention and effort to building relationships with customers that have the most revenue potential.

SaaS 96
article thumbnail

Tweak Your Customer Success / Account Management Playbooks for the Enterprise Customers

SmartKarrot

This calls for a highly effective and functioning customer success strategy that focuses on customers and their journeys. Customer success teams need to choose data-driven and intelligent strategies to ensure customers meet their goals. Enterprise customers help increase revenue potential but also need more integrations.