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How Customer Success and Marketing Can Work Together to Increase Customer Retention

ClientSuccess

The old adage that ‘your current customers are your best marketing tool’ still holds true, even in the age of digital marketing and SaaS vendors. Your current customers know your product inside and out and, hopefully, have seen firsthand the value your solution provides and the support of your account management team.

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SaaS customer retention best practices to maximize renewals

CustomerSuccessBox

In the SaaS world, the customer-acquisition-cost (CAC) is high and the initial payment is peanuts compared to the lifetime value (LTV) of the customer. That means the customer needs to renew their contract more than once. You may believe that if the customer does not have any problem, the customer will renew the contract.

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Top 10 Must Attend Conferences in 2020 for Customer Success Professionals

ChurnZero

Top 10 Must Attend Conferences in 2020 for Customer Success Professionals. I’m not talking about a vacation (although those days off are also oh so very important) but I’m talking about, stepping out of the office for a day or two to attend a conference. SaaStr Europa Date: June 17 – 18, 2020 Location: Paris.

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5 Key Takeaways from The Customer Conference Europe 2022

Education Services Group

I was lucky enough to attend The Customer Conference Europe 2022 in London, and after taking in what was a very full two days of information, thoughts, opinions, and interaction, I’ve untangled all that I experienced and observed to come away with five key points that really resonated: 1. Customer Success is not one-size-fits-all.

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Top 10 Customer Success Takeaways from SaaStock Remote

ChurnZero

SaaStock has been helping SaaS businesses gain traction, grow and scale for the last five years with their in-person conferences. Customers Demand Value. “ #SaaS business models are evolving in the performance economy. Figure Out Your Payback Period of When A Customer Becomes Profitable.

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ChurnZero’s Greatest Hits from 2020 Feat. Top 10 Blog Posts and Other Noteworthy News

ChurnZero

Learn why an operations role is the key to scaling Customer Success, what this role looks like within a mature organization, and when you should hire for it. Customer Success teams (and their customers alike) feel the pain of conducting QBRs dictated by a now seemingly arbitrary timeframe and requisite.

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10 Effective Account-Based Marketing Tactics That Every Marketer Should Be Aware Of?

SmartKarrot

The first lesson a B2B SaaS (Software as a Service) marketer learns about account-based marketing tactics is that you cannot possibly target each customer in your niche. This is the hard truth of account-based marketing strategy. Develop and execute targeted marketing for key accounts. The answer is quite simple.