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Customer Success in SaaS: A Complete Guide & Best Practices

Totango

SaaS success outcomes can be defined in terms of measurable digital benchmarks. On the other hand, when data reflects high customer satisfaction, CS teams can extend upsell offers or referral invitations. To achieve performance goals, best practices should be defined and automated for each customer journey stage.

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6 B2B Customer Segmentation Best Practices

Totango

Here are 6 B2B customer segmentation best practices to help make that happen: Stay Goal-Focused. Employing customer segmentation makes that pursuit easier by dividing your portfolio into accounts of similar standing that will benefit from targeted attention. The Top B2B Customer Segmentation Best Practices.

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How to Improve NPS: 6 Best Practices for Your CS Team

Totango

Five basic customer success best practices can help move the needle on your net promoter scores: Segment to Find Trends. Strong scores could encourage you to take action in the form of upsell, cross-sell, and expansion campaigns , or by developing a customer case study or asking the customer to speak at an event.

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How Customer Loyalty Can Drive B2B SaaS Business Growth

Totango

In a B2B SaaS context, SaaS customer loyalty is expressed primarily through actions like subscription renewals, upsell purchases, referrals and product engagement. Other important loyalty metrics include subscription renewal rate , churn rate, upsell rate, and customer lifetime value.

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Why Applying the Golden Rule to Customer Success Efforts Works

ClientSuccess

As it turns out, the Golden Rule is really the benchmark for success when it comes to customer service and support. Companies with great customer success practices take this rule to heart in all aspects of their business, from how they interact with customers to how they design their processes and products. In fact, a lot.

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Medallia vs. Qualtrics vs. Lumoa: A Buyer’s Guide

Lumoa

You can even find opportunities for cross-selling, upselling, or personalized promotions by using real-time insights and trends generated by AI. For security, ISO 27001 is the world’s best-known standard for information security management systems (ISMS). You reach them where they are with the messages that resonate with them.

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How to Maximise Net Revenue Retention

CustomerSuccessBox

When you take into account all these changes with your existing customers and your recurring revenue, what you get is the net revenue retention. It is as follows: Your monthly recurring revenue of the month (a) Revenue through upsells and cross-sells (b) Revenue lost due to downgrades (c) Churned Revenue (d).