Totango

JULY 21, 2020

The current COVID-19 pandemic has not been kind to many industries, and SaaS is no exception. In March of this year, SaaS stocks reached a 20 percent decline from their selling highs. Communications SaaS companies have watched the growth rate of subscriptions rise by 1.4X. Stay Agile As a Company.

SaaS 64

SaaS Calibration Enterprise Customer retention 64

Totango

APRIL 16, 2021

Personalized customer engagement promotes more active use of your product and stronger relationships with your brand. Personalization builds customer trust in your brand, strengthening your relationship. Learn what types of communication you can personalize and what techniques you can use to promote personal engagement.

Personalization 69

Personalization Upselling Benchmark SaaS 69

Totango

JANUARY 22, 2024

Chris Dishman, SVP of Customer Success, Totango Expansion will become a top growth driver for recurring revenue companies For a while, expansion has been overlooked as a driver of SaaS growth.

Enterprise 94

Enterprise SaaS Engineering Technical Support 94

ChurnZero

DECEMBER 28, 2021

A quick search of “y2k aesthetic” will litter your browser with articles on how to actually wear y2k fashion the right way. Top 10 Articles from 2021. Questions are broken out by Customer Success skills, project management, data management, account growth, and industry knowledge. Now, that’s a trend I’m willing to get behind.

Finance 52

Finance SaaS Accountability Metrics 52

Amity

AUGUST 20, 2017

Software as a Service or SaaS is a different beast compared to other technology products or services. In addition, SaaS customers are pretty well-informed and are usually technology experts as well. More often than not, SaaS providers take advantage of the internet to make people aware of what their offerings are.

SaaS 63

SaaS Sales Enterprise Feedback 63

Totango

OCTOBER 11, 2021

One key to higher adoption is extending the onboarding process beyond the initial account set-up phase. Setting up a new customer’s account is rightly emphasized as a key part of the onboarding process and a foundation for further SaaS adoption. Personalized Communication. Continuous Onboarding.

Education 95

Education SaaS Accountability Enterprise 95

ChurnZero

JULY 9, 2020

These SaaS companies offer comprehensive training programs, resources, and events to their customers and even the larger professional community. in their article on which emotions make successful customer relationships. These personalized sessions focus on the customer’s strategy around using their newly learned functionality.

SaaS 64

SaaS Marketing Upselling Chief Customer Officer 64

Totango

NOVEMBER 8, 2023

Pendo and Mixpanel, two leading solutions in the enterprise software market, give SaaS companies the power to track and analyze product usage across their customer base—creating a rich set of data and insights key to designing, iterating, and improving the customer experience.

Enterprise 91

Enterprise Finance SaaS Analytics 91

Totango

DECEMBER 6, 2021

What 2021 Taught SaaS Businesses about Customer Success. As the business world adapted to the challenges of 2021, SaaS companies re-examined what customer success means in today’s digital-first environment. Then, we’ll review how the freemium model has emerged as the optimal way to introduce prospects to SaaS products.

SaaS 92

SaaS Best practices Journey mapping Customer advocacy 92

Amity

AUGUST 20, 2017

Software as a Service or SaaS is a different beast compared to other technology products or services. In addition, SaaS customers are pretty well-informed and are usually technology experts as well. More often than not, SaaS providers take advantage of the internet to make people aware of what their offerings are.

SaaS 51

SaaS Sales Enterprise Feedback 51

ChurnZero

NOVEMBER 18, 2021

A previous leader of mine told me that “competence creates confidence,” and that has not only become my mantra for education, but also for my work and personal life. This mantra is effective because it adjusts student’s personal expectations. I’ll give you an example of how I apply this mantra to my teaching.

Education 52

Education SaaS Real estate Self service 52

Totango

AUGUST 23, 2022

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. Touchpoints also include occasions when clients interact with your software app in a SaaS context. What functions the interaction serves.

B2B 115

B2B Journey mapping SaaS Engineering 115

Totango

OCTOBER 11, 2021

One key to higher adoption is extending the onboarding process beyond the initial account set-up phase. Setting up a new customer’s account is rightly emphasized as a key part of the onboarding process and a foundation for further SaaS adoption. Personalized Communication. Continuous Onboarding.

Education 77

Education SaaS Accountability Enterprise 77

Totango

JUNE 8, 2022

OK, maybe not the world, but they have become an increasingly important factor these days for helping SaaS companies understand whether their products and services are keeping customers engaged and delivering value, so they can prevent churn, increase expansion and earn higher valuations. Recurring revenue models have taken over the world.

SaaS 87

SaaS Best practices CRM Enterprise 87

Totango

APRIL 4, 2024

One tool that Katie finds helpful in her role is a RACI matrix that designates accountability to relevant stakeholders involved in a project, task, or decision. RACI stands for Responsible, Accountable, Consulted, and Informed and is a great tool for: Overcoming ambiguity. Closing communication gaps. What was the goal of the project?

Sales 89

Sales Upselling Accountability SaaS 89

Totango

AUGUST 16, 2022

Customer retention software has become essential for effective SaaS customer success strategies. A winning SaaS business model must prioritize retaining customers, which is far more cost-efficient than acquiring new clients to offset churn. For example, you can use automated monitoring of client accounts to track user adoption rates.

Customer retention 98

Customer retention Upselling CRM SaaS 98

AskNicely

SEPTEMBER 26, 2015

We interviewed directors of SaaS startups to get their insights. First off it’s worth reiterating what was said in the recent board relations article. 4: It’s Not Personal If It’s Planned. There’s less room for personal questions of work ethic or debate about direction. 5: Agree What Not To Do.

SaaS 68

SaaS Benchmark Metrics Accountability 68

Totango

MARCH 4, 2022

In this article, we’ll take a look at the relationship between these two important ingredients for a successful SaaS business model. Finally, we’ll explore what B2B customer service and customer success have in common and why you need them to work together to achieve winning SaaS business results. What is B2B Customer Service?

B2B 91

B2B Customer Service Interactive Voice Response B2C 91

ChurnZero

DECEMBER 29, 2020

This article is a roundup of the not-so-obvious phrases you should avoid saying to a customer no matter how well-intentioned or deserved. A relic from bygone days of old-school Account Management, QBRs are a classic, but not timeless, practice; one that feels perfunctory and misplaced in today’s always-connected, data-enriched landscape.

SaaS 98

SaaS Chief Customer Officer Upselling Metrics 98

Totango

FEBRUARY 11, 2022

Delivering a satisfying B2B customer experience is key to staying competitive in today’s SaaS market. In many cases, a small number of B2B clients account for a large percentage of a company’s revenue, leading to a need for multiple engagement models for effective relationship management.

B2B 107

B2B Customer Experience B2C SaaS 107

Totango

AUGUST 18, 2022

A lot goes into crafting the ideal onboarding process for SaaS products. In this article, we’ll cover what you need to know to create an effective onboarding checklist. In the SaaS industry, onboarding is the process of guiding a new customer through the steps they need to start using the product they just purchased.

Journey mapping 92

Journey mapping SaaS Upselling Enterprise 92

AskNicely

SEPTEMBER 26, 2015

We interviewed directors of SaaS startups to get their insights. First off it’s worth reiterating what was said in the recent board relations article. 4: It’s Not Personal If It’s Planned. There’s less room for personal questions of work ethic or debate about direction. Find them here [link].

SaaS 60

SaaS Benchmark Metrics Accountability 60

CustomerSuccessBox

JUNE 20, 2022

Now that you’ve chosen to read this article, I suppose you are already aware of the weightage that the Customer Success function holds for your SaaS business. Under all the fancy showbiz lies the fact that running a SaaS business is very challenging. Benefits of having a Customer Success Software for your SaaS business-.

Upselling 52

Upselling SaaS CRM Multi-channel support 52

Totango

MAY 10, 2022

A customer engagement strategy is critical for retaining and growing SaaS clients. A customer engagement strategy is an action plan for promoting active client use of your SaaS product. Regular usage of accounts and product features. It’s especially important to engage executives and stakeholders to ensure retention.

Journey mapping 76

Journey mapping SaaS Enterprise B2B 76

Totango

SEPTEMBER 13, 2022

Having a playbook in place can help you deliver better results for your SaaS customers and yield higher satisfaction, retention, and revenue for your business. What Are The Benefits Of Having A Customer Success Playbook in SaaS? The benefits of customer success playbooks for SaaS providers are numerous.

SaaS 86

SaaS Upselling Best practices Customer retention 86

Solvvy

JUNE 22, 2022

NLU algorithms learn from different sources to develop an understanding of a person’s intent when they ask a question or make a statement. When powered by these technologies, a chatbot works more like a conversation with another person rather than a search engine. Provides reps with a smart handoff. trillion in 2019 to $4.2

Chatbots 119

Chatbots Banking Self service Finance 119

Totango

JUNE 26, 2020

The COVID-19 pandemic has had an economic impact that threatens to cause a lasting downturn in SaaS business. This reduction in cash flow is likely to increase rates of SaaS customer churn. High churn can be dangerous for SaaS enterprises as more than 90 percent of customer value is derived from recurring revenue.

SaaS 91

SaaS Customer retention Best practices Telecommunications 91

Help Scout

APRIL 27, 2021

Thanks, Simone, a SaaS Support Soft-Skill Seeker. Finding the right balance of excellent soft skills and just enough technical aptitude is a challenge, and I can tell you from personal experience that failing that challenge sucks for everyone involved. Best of luck with your soft-skill shuffle, Patto Breaking into SaaS support.

Customer Service 90

Customer Service SaaS Personalization Best practices 90

Education Services Group

MAY 6, 2021

Having a solid candidate that understands the principles of Customer Success will put you at a huge advantage compared to competitors who may have simply “rebranded” Account Managers as CSMs. #3 Assuming that servicing the account went as planned, I’d say that is a great account! The assigned Customer Success Manager. •

Accountability 92

Accountability Construction SaaS Sales 92

ChurnZero

AUGUST 11, 2020

Did you know that 60% of SaaS companies reported a negative impact on customer retention and upsell deals due to the pandemic? This article shares three successful approaches B2B SaaS companies took to retain customers in the first wave. This is a guest blog post by Anita Toth, Chief Churn Crusher. . This is shocking.

Customer retention 97

Customer retention Chief Customer Officer SaaS Accountability 97

Amity

DECEMBER 9, 2016

While wading through this endless sea of content, I’ve recently read a few amazing articles that speak about how to market to your current customers in order to increase retention and help them continuously succeed—and it got me thinking: What if we took a look in the other direction? Here’s the comparison: Control.

Marketing 109

Marketing SaaS Sales Surveys 109

ChurnZero

AUGUST 2, 2019

With statistics like this , it’s not surprising that a strategy once reserved for food courts has spread to other industries ; SaaS is no exception. For SaaS based businesses, initial product usage has a major impact on long term Customer Success. Provide Seamless Personalization for All User s .

SaaS 58

SaaS Accountability Sales Personalization 58

Callminer

OCTOBER 11, 2018

FCR measures on KBs could indicate if certain articles are missing and give insight into whether KBs are causing people to give up and speak to an agent. Nate is the Marketing and IT Manager for Maple Holistics , a company that provides all-natural and cruelty-free personal care products. Nate Masterson @MapleHolistics.

Call Center 561

Call Center Metrics Contact Center Wait times 561

ChurnZero

JUNE 12, 2020

When we represent our organizations, we want to generate more revenue with fewer resources,” explains Smartsheet in their article on calculating productivity. Who ensures the renewal process happens for all your accounts? So, let’s say you have a five-person Customer Success team. So, what is Customer Success Operations?

SaaS 80

SaaS Metrics Customer retention Analytics 80

CustomerSuccessBox

SEPTEMBER 4, 2019

A Customer Success Manager’s role differs on the basis of a high/low touch base model and the size of the accounts – small, medium and enterprise. Fortunately, I have had the chance to work with a multitude of customers – hence, accumulating all the experiences in this article. It gives me a sense of triumph.

SaaS 78

SaaS Accountability Best practices Finance 78

CustomerSuccessBox

NOVEMBER 2, 2021

Christoph Janz, a SaaS enthusiast, and a Venture Capitalist had published a brilliant article way back in 2014. It was meant for SaaS companies. The y-axis shows the average revenue per account (ARPA) per year. A churn you never accounted for, churn which is eating your portfolio like a termite.

SaaS 52

SaaS Customer retention Enterprise Accountability 52

Totango

FEBRUARY 10, 2021

Segment your customer database for personalized communications. Lead conversion: the decision-making process which converts a prospect into a buyer (such as signing up for a free trial of a SaaS product). Segment Your Customer Database for Personalized Communications. Proactively guide customer growth.

Customer retention 84

Customer retention Journey mapping Benchmark SaaS 84