How to Identify Weaknesses in Your Customer Journey Map
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JANUARY 12, 2020
In CustomerThink’s recent study of 200+ CX initiatives, 74% agreed: “By 2020, customer experience will overtake price and product as the key brand differentiator.”. Journey mapping as a CX tool. Journey mapping is a hugely important technique for CX professionals. There are lots of ways to document a journey map.
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