2011 Consulting Customer Experience Marketing 
Beyond Philosophy
MAY 8, 2017
Back in 2011, Boston College performed an interesting study involving everyone’s favorite energy drink, Red Bull, and the behavior it evoked in study participants. Red Bull is far from being the only brand that manages its Customer Experiences from an emotional viewpoint.
Beyond Philosophy
NOVEMBER 10, 2014
For many years, there has been a debate whether you could assign a dollar amount to determine the return on investment for any Customer Experience improvements. In the United Kingdom, the NCSI portfolio earned a return of 59 percent from April 2007 to June 2011, and the FTSE 100 had a negative return of 6 percent.” Why is this?
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Beyond Philosophy
FEBRUARY 19, 2019
A Customer Experience focus is a necessity of survival in today’s hyper-competitive and disrupted retail market. I was talking to the C-Suite of a retailer (who shall remain nameless) about Customer Experience. Professor Kahn co-hosts a weekly program on Sirius XM Channel 132 called “Marketing Matters.”
Beyond Philosophy
NOVEMBER 15, 2019
Finally, we discuss that once you have a Price Image, what you can do with it from a Customer Experience standpoint. For example, a story ran in The Denver Post several years ago about the opening of another market, Trader Joe’s, which has a low Price Image. Whole Foods Has a Whole Lot of Problems with Price Image.
Answer Dash
OCTOBER 15, 2018
Our team at BrightTALK recently had a chance to interview a number of marketing professionals and get their thoughts and predictions about some of the key trends in B2B marketing. Now more than ever, marketers have a variety of new and traditional options in their toolboxes.
Beyond Philosophy
JULY 23, 2019
User Privacy concerns came to a head in 2011, when the Federal Trade Commission (FTC) accused them of not upholding their privacy policy of sharing private information publicly. for your Customer Experience. The Intuitive Customer podcasts are designed to explain the psychological concepts behind customer behavior.
Beyond Philosophy
OCTOBER 6, 2015
Even worse, according to the BBC, a German newspaper reported that they were told by one of their engineers at a part supplier in 2011 that this emissions test was a problem. VW marketed the CleanDiesel car models for Audi A3, Jetta, Beetle, Golf, and Passat models to be better for the environment.
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