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Is Customer Experience Really The New Marketing? Join The debate!

Beyond Philosophy

After meeting a fellow Customer Experience proponent on a new social media platform called Clubhouse, we invited author and speaker Stacy Sherman to debate. The topic: Is Customer Experience the new marketing, or is it an entity on its own? Key Ideas to Improve your Customer Experience.

Marketing 274
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Guest Post: Why Customer Experience Should Be at the Forefront of Your Marketing Strategies

ShepHyken

She’s also a web design consultant focusing on customer experience and user interface. She shares how customer experience is a valuable marketing strategy. However, customer-centric marketing takes all of that a step further. Customer experience is an essential part of marketing these days.

Marketing 180
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Is Customer Experience Really The New Marketing? Join the Debate!

Beyond Philosophy

For example, one of the recent debates asked the question, is Customer Experience the new marketing? . Sherman is the Director of Customer Experience and employee engagement by day and the founder of DoingCXRight.com by night. In my view, I do not think Customer Experience replaces traditional marketing.

Marketing 222
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What’s the secret? 10 rules for creating a incredibly successful consultancy

Beyond Philosophy

Several readers and listeners of the podcast have reached out to me recently, asking for advice on how to start a consultancy. After over two decades with my global Customer Experience consultancy, it occurred to me that I have a lot of advice on the topic, which I boiled down into the 10 rules for building a successful consultancy.

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Executive Report: The Customer Data Too Often Overlooked by the C-Suite

A recent Calabrio research study of more than 1,000 C-Suite executives has revealed leaders are missing a key data stream – voice of the customer data. Download the report to learn how executives can find and use VoC data to make more informed business decisions.

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DMG Consulting Releases 2023 – 2024 Enterprise Workforce Engagement Management Product and Market Report

DMG Consulting

The Report explores how workforce engagement management (WEM) suites are transforming into next-gen platforms that support the increasingly complex and varied requirements of contact centers and all other customer-facing departments that leverage them to improve the customer experience (CX), employee experience (EX), and productivity.

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FEAR! One of the greatest marketing motivators of human behavior

Beyond Philosophy

Fear is also a powerful tool for marketers to get customers or potential customers to care about something. That’s one of the reasons that marketers find themselves using it; fear can get people to care. Political ads are big fans of this type of marketing. Key Ideas to Improve your Customer Experience.

Marketing 222