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Q&A: Understand the Growth and Retention Metrics of SaaS Companies from Recent Surveys and M&A Activity

ChurnZero

To answer that and more, we invited SaaS Capital’s Managing Director, Rob Belcher, and Software Equity Group’s Managing Director, Allen Cinzori, to join us for a webinar. Speakers: Rob Belcher , Managing Director, SaaS Capital. Each account rep that is doing sales is also doing renewal management and things like that.

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Customer Success Technology Buyer Guide

ClearAction

Especially in hard times like the 2009 global financial crisis and the 2020 global pandemic, demand for tech skyrocketed. On the tech provider side, new logos are a constant quest, but SaaS models mean renewals are a top priority. Buyers prefer to have minimal interactions with sales teams.

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Customer Perceived Value: Understanding What Appeals to the Consumer

aircall

From most SaaS companies, people do not merely buy software, but rather solutions. One study showed that using this method increased sales by 24%. Clearly, this is easier said than done when considering an SaaS company who conducts business in many countries and currencies around the world. Removing signs of monetary value.

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What impact is your Customer Success team having?

Amity

In this issue of the SaaS Tattler we discuss how to make sure your Customer Success team is making the required impact. A Guide of SaaS Companies. Can Customer Success really be held with the same importance of sales, marketing and product departments? Since 2009, the popularity of customer success has increased 800%.

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Inside Customer Success: HubSpot

Amity

With 20,000 customers worldwide, HubSpot is the world’s leading inbound marketing and sales platform, transforming the way businesses attract, engage, and delight customers. I started in HubSpot in 2009 and I’m now coming up on my 7-year anniversary. There were 4 Customer Success Managers at the time.

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Should Customer Success Own Customer Marketing?

SmartKarrot

We have recently seen marketing departments in SaaS companies concentrating more on marketing programs to engage existing customers. On the other hand, customer success has been around since early 2009. In the case of bigger B2B SaaS companies, they might have separate departments for customer marketing and customer success. .

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The CX Storytime Tale of The Disappearing Digits

Russel Lolacher

In the summer of 2009, with some prodding by Lynn, the couple decided to buy the old computer of their eldest son, Joe. Another sales page. As this was 2009 and Lynn wasn’t the most computer savvy person, social media wasn’t as obvious a communication channel as it is today. Computers however, were a totally different beast.