Why You Need a Closed-Loop Survey—and How to Do It!
Interaction Metrics
JULY 21, 2020
I founded Interaction Metrics in 2004 because I felt like companies weren’t listening. For example, the 2020 Rage Customer Rage study found that 66% of consumers had experienced a problem with a product or service; that’s up from 56% in 2017. Some closed-loop feedback systems are triggered by low NPS survey scores.
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