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Lots of Exciting News!

PeopleMetrics

And I have some more exciting news to share – PeopleMetrics has acquired Center for Strategy Research (CSR) ( www.csr-bos.com ). CSR specializes in obtaining continuous insights from high value audiences, including C-Suite decision-makers, brokers, promoters, the highest CLV customers, high-net worth investors, physicians and more.

B2C 118
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Customer Advisory Boards (CABs): Frequently Asked Questions

PeopleMetrics

They can help you better guide your customer experience strategy , prepare for product launches, learn more about your audience—essentially any goal or initiative that would benefit from direct customer insight. Any business that operates in a niche market with relatively small pools of customers. Gathering market intelligence.

Feedback 118
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Psychographic Segmentation: Variables, Examples & Templates

ProProfs Blog

Psychographic segmentation is a proactive marketing strategy that includes categorizing the target audience based on their activities, interests, opinions, personality, and lifestyle. Such insights are often based on both demographic and behavioral data points, and businesses use those insights to create specific audience segments.

Surveys 78
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How to create a buyer persona: Best practices and helpful tips

delighted

Created using market research and other data on the types of customers you want to attract, your buyer personas can help you to define the specific needs of your customer segments. Without having a clear idea of who you’re creating your products, marketing, and customer experiences for, your customer journey might be less effective.

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Top 51 Customer Service Leaders – Best Customer Experience Influencers

Netomi

Adam regularly shares his customer experience and customer service insights with a global audience. LinkedIn: Adam Toporek – Customer Service Expert, Speaker and Author – CTS Service Solutions. Aimee Lucas is an experience management researcher, advisor, trainer, and speaker. Adrian Swinscoe. Aimee Lucas.

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5 Tips for Hosting a Successful Virtual Company Event

CSM Magazine

Platforms like Zoom, Teams and WebinarJam are certainly some of the top choices, while social platforms like Facebook offer live feeds to audiences. Are you running a webinar, with a few panelists joining together to discuss a topic while an audience joins? What will your audience be gaining from joining it?

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Contact Center Trends 2021: The CX Watershed

Fonolo

The one word that came up time and time again in our research was ’empathy.’ Matt Beaty , Executive Vice President of Sales & Marketing at Brightmetricsâ„¢. ” — Kristyn Emenecker , Executive Leader — Marketing, Strategy, Product, CX. Read the Full Industry Report Here: Contact Center Trends 2021.