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2020 Business and Customer Service Experience Trends

CCNG

The global pandemic has forever altered customer behavior. A significant opportunity now exists for businesses to expand digital offerings, improve the digital channel experience, and reduce customer effort. Low customer effort drives brand loyalty and reduces cost.

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What You Need to Know to Reduce Customer Effort in 2019

360Connext

We’re all making predictions and tracking trends in customer experience. Which trends will matter? One thing we predict will not change for a long time is the need to reduce customer effort. Customer Contact Week’s report is filled with great tips and facts to help you create better experiences.

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How eCommerce Brands Use Conversational AI to Reduce Customer Effort

JustCall

It eliminates roadblocks in the customer journey and makes the value proposition accessible. The resulting reduction of customer effort makes the experience frictionless and yields a bouquet of benefits from higher customer satisfaction levels to customer loyalty to increased revenue.

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The Definitive 2021 Guide to Customer Effort Score

Nicereply

Customer Effort Score seeks to quantify and highlight these very difficult conversations, so that customer service teams can avoid them in the future. Created in 2010, the Customer Effort Score is fairly new to the scene but is becoming increasingly more popular. What is Customer Effort Score (CES)?

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Forget CX: Measure "Ease of Doing Business" Instead

Speaker: Curtis Bingham, CEO, Chief Customer Officer Council

It doesn’t measure actual customer behavior—and therefore a limited predictor of desired outcomes. And even more important, "Ease of Doing Business", or customer effort, is a gating factor, preventing loyalty gains. Reducing customer effort can reduce costs by 37% and induce customers to spend 88% more.

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5 Self-Service Pitfalls That Increase Customer Effort

Mindtouch

Regardless, if you’re making one of these mistakes, you’re likely increasing customer effort and quietly diminishing your customer effort score. This trend is increasingly extending into the support world, where more and more users prefer video self-service (read: step-by-step video tutorials). Easy enough, right?

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What You Need to Know to Reduce Customer Effort in 2019

360Connext

We’re all making predictions and tracking trends in customer experience. Which trends will matter? One thing we predict will not change for a long time is the need to reduce customer effort. Customer Contact Week’s report is filled with great tips and facts to help you create better experiences.