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Customer Success vs. Customer Support: What Are the Differences?

Totango

To help further your understanding of these important differences, this article will breakdown the customer success vs. customer support dynamic and outline how prioritizing a proactive approach towards client relations can empower you to prevent churn, create value, increase the likelihood of renewal, and encourage upsells/cross-sells.

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5 Steps to An Effective Customer Success Interview Process

ClientSuccess

During this thirty or forty-five-minute discussion, your team or sales team interview resource should ask questions covering revenue management, customer success and sales collaboration experience, risk mitigation, and customer advocacy. Customer Success + Marketing. eBook: How to Become a Great Customer Success Manager.

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Customer Marketing: Part 3 – Sentiment

ClientSuccess

But did you know sentiment management can also be a customer marketing focus? In Part One and Part Two of this series, we focused on building customer advocacy and creating powerful customer content. In part three, we’re looking at initiatives that can help drive all of your customer marketing projects: sentiment.

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Top Considerations for Developing Your Customer Feedback Loop

ClientSuccess

Here are some of the top things to keep in mind when gathering, reviewing, and leveraging customer feedback: Plan how you are going to ask for feedback. Will this be an informal conversation between your CSM and the customer or a planned survey or questionnaire the customer needs to complete? Want to learn more?

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What Does the Growth of Advocacy Mean For Customer Success Teams? 

ClientSuccess

As a CSM or customer success team manager, you’ve probably heard the term ‘customer advocacy’ tossed around a time or two. There’s no denying that this customer engagement trend is here to stay. The growth of customer advocacy has been a boon for customer success teams for a few reasons.

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Unlocking the Value of Customer Experience: A Guide to Measuring CX ROI

NobelBiz

Additionally, these satisfied customers become brand advocates, spreading positive word-of-mouth and attracting new customers to the business. This organic growth through customer advocacy further contributes to revenue growth. Qualitative or quantitative call center surveys. Call center recording.

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7 Strategies for Turning Customers into Advocates

Totango

You can activate word-of-mouth recommendations by turning customers into advocates , and display their advocacy through case studies published on your website, reference calls, or testimonials from clients included in webinars. Customers who become advocates stimulate enterprise growth and drive value.