Influitive

OCTOBER 28, 2015

A 2015 B2B Buyer’s Survey report found that 75% of buyers rely on social media to research potential vendors. In a 2014 Gigaom Research survey of 300 U.S. 35% having acquired new customers as a result of referral marketing programs. How to nurture your customers using advocate marketing—before you ask for a referral.

B2B 89

B2B Marketing Customer advocacy Surveys 89

Fonolo

MAY 31, 2018

When there’s confusion, when the customer has to repeat themselves, that’s when they are going to hit the company negatively on a survey rating. In 2018, businesses will be able to quickly address customers using more advanced live chat capabilities. 10 Trends That Will Disrupt Customer Service in 2018.

Interactive Voice Response 86

Interactive Voice Response Customer Service Customer advocacy Benchmark 86

Influitive

OCTOBER 11, 2015

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. All of these activities ensure increased customer engagement throughout the buying process and customer lifecycle — driving both demand gen and revenue at the same time.

B2B 111

B2B Marketing Best practices Feedback 111

Influitive

AUGUST 3, 2015

In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer. Download the free eBook now.

B2B 66

B2B Marketing B2C Education 66

ClientSuccess

JANUARY 4, 2019

Customer Health Score Challenge—Customer Health Data Spread Out. The difficulty is that customer health metrics can be spread out across multiple customer systems (ie. These factors all go into calculating customer sentiment, which is why the metric as a whole can change at any moment – just like actual human emotions.

Metrics 53

Metrics SaaS Accountability Customer advocacy 53

Influitive

JUNE 14, 2016

When he bought golf clubs for the honeymoon (poor Jane…), Joe filled in an automated survey from the pro shop that asked how likely he was to recommend them to others. The depth of customer data we have collected over the last 10 years is immense. Keep up with the rising role of the customer marketer.

Marketing 60

Marketing SaaS Consulting Consulting 60

ChurnZero

JANUARY 8, 2021

With their visibility elevated, Customer Success leaders stepped up to carry the weight of their fellow revenue-driven teams and prove their value within the broader organization. If you’re considering the role yourself, check out our eBook, The Future CCO , for firsthand advice from industry leaders on what it takes to become a CCO. .

Chief Customer Officer 98

Chief Customer Officer Healthcare Customer centricity Customer retention 98

Influitive

MAY 19, 2016

In this eBook, you’ll learn how to turn finance professionals into advocates by: Finding out what really motivates them. Their work is cyclical and driven by unmovable deadlines, which may impact the time and the way they interact with an advocate marketing program,” says Lisbeth Hansen , Director, Customer Advocacy at Demand Spring.

Finance 40

Finance Customer advocacy Education Marketing 40