ClientSuccess

DECEMBER 5, 2022

Aim for a group of 10-12 customers that represent a variety of characteristics, including big names and lesser known influencers who are passionate about your product. Find customer champions. Even in the beginning stages of a business, it’s important to create an early customer advocacy CAB. Invite from the top.

SaaS 87

SaaS Customer advocacy Feedback Enterprise 87

ClientSuccess

NOVEMBER 22, 2021

From checking in with clients during weekly calls to ‘scoring’ accounts in your CRM, customer sentiment drives many of the strategic projects and growth initiatives for your customers. But did you know sentiment management can also be a customer marketing focus? eBook: 5 Ways To Surprise & Delight Your Customers.

Marketing 52

Marketing Customer advocacy Surveys Engineering 52

ClientSuccess

OCTOBER 22, 2019

As a CSM or customer success team manager, you’ve probably heard the term ‘customer advocacy’ tossed around a time or two. There’s no denying that this customer engagement trend is here to stay. The growth of customer advocacy has been a boon for customer success teams for a few reasons.

Customer advocacy 40

Customer advocacy SaaS Upselling Accountability 40

ClientSuccess

APRIL 4, 2018

This series, now a community for frontline Customer Success Managers (CSMs), discusses trends, best practices, and advice that can help the frontline. From : Jorie Basque , Customer Relationship Manager. True customer advocacy – giving everything I have to building customer success as a culture.

Management 40

Management Customer advocacy Best practices SaaS 40

Quadient

JULY 26, 2022

With so many channels available to communicate with customers, how many channels do you need to support and how do you choose the right ones? It’s crucial to support as many communication channels as you can effectively manage to ensure that you’re communicating with your customers on their preferred channels.

Chatbots 52

Chatbots Customer advocacy Technology Personalization 52

PeopleMetrics

MAY 15, 2015

One of the interesting things about customer opinion is you’ll never hear all of it. Even with the best customer feedback management in place, you’ll only hear from the customers who choose to provide feedback. But rest assured, customers are forming opinions about your business in every interaction.

Customer Experience 104

Customer Experience Customer advocacy Employee engagement Customer centricity 104

ChurnZero

JANUARY 8, 2021

So, here’s our watchlist of Customer Success leaders to follow in 2021 – a year that’s bound to be marked by its own unique struggles and successes, as well as the cementing of Customer Success in the C-suite. . Staci Satterwhite, Chief Customer Officer, Khoros. Follow Mahesh on LinkedIn. .

Chief Customer Officer 98

Chief Customer Officer Healthcare Customer centricity Customer retention 98

ChurnZero

JANUARY 15, 2021

A customer savvy CSM, whom is part Marketer, part Digital Specialist as well, will head up your digital-led customer strategies, e.g., sophisticated training, self-service onboarding, and community and customer advocacy programs. Ed Powers , Customer Success Consultant. Fasten your seatbelts!

SaaS 52

SaaS Chief Customer Officer Metrics Education 52

ClientSuccess

MARCH 20, 2019

Customer health metrics include more than product usage metrics. In fact, there are many facets that should be considered to understand the holistic health of a customer , including the first-hand perspective of the customer success manager (CSM) who interacts with the customer frequently. Customer Engagement.

Metrics 61

Metrics SaaS Customer advocacy Marketing 61

Influitive

MAY 12, 2016

Learn how to make your account-based marketing more effective with advocacy. In this free eBook, we’ll share how your advocates can give your account-based marketing strategy an extra boost and explain why these two customer-centric marketing strategies work better together. Create your dream ABM program!

Accountability 61

Accountability Marketing B2B Customer advocacy 61

ClientSuccess

JANUARY 4, 2019

These factors all go into calculating customer sentiment, which is why the metric as a whole can change at any moment – just like actual human emotions. A popular customer sentiment metrics tracked in customer success is NPS® (Net Promoter Score®). Customer Advocacy. Customer Relationship. out of 100 points.

Metrics 53

Metrics SaaS Accountability Customer advocacy 53

ChurnZero

DECEMBER 20, 2019

Customer results will sell, not features. The winners in C S Management will align their business objectives to the customer’s desired outcomes and experiences. Making customers happy is no longer good enough. . . CS and Product work lockstep to meet customer needs and wants. .

Chief Customer Officer 80

Chief Customer Officer Sales Customer centricity SaaS 80

ClientSuccess

OCTOBER 17, 2018

Welcome to our blog series CSM from the Trenches, a community for frontline Customer Success Managers (CSMs) that discusses trends, best practices, and advice for the frontline. With so many priorities being juggled by the CSM team, time management and prioritization are key. I always try to follow a variation 5-minute rule.

Best practices 56

Best practices Chief Customer Officer Customer advocacy SaaS 56

ChurnZero

JANUARY 10, 2020

While our 2020 Customer Success leaders watchlist below includes long-time Customer Success champions, we’re excited to see several prominent SaaS companies welcome their first-ever Chief Customer Officer to their C-suite roster—a promising sign for the unlimited potential of a career in Customer Success. .

Chief Customer Officer 52

Chief Customer Officer SaaS Customer retention Engineering 52

Influitive

JUNE 2, 2016

This includes activities that offer tips and tricks for better product use, as well as best practices that help customers grow and develop. Remember that customers don’t have unlimited time. Don’t just give them a link to a new eBook and expect them to read the whole thing. Download now.

Education 75

Education Marketing Personalization Best practices 75

SmartKarrot

AUGUST 4, 2020

It’s a shift customer success teams are uniquely poised to capitalize on, but only if they develop the means to monitor and manage long-term client experiences. And while building a successful CS team can be overwhelming it just might be the single most important part of your business, which is driven by a customer success leader.

Journey mapping 10

Journey mapping SaaS Customer advocacy B2B 10

SmartKarrot

JANUARY 5, 2021

He is the Executive Director at The Customer Success Association and as the Director/Analyst of Mikael Blaisdell & Associates Inc. , he has been supporting the customer relationship management professionals and teams for over decades now. Customers are nothing but normal people like us. Rick Adams. Peter Armaly.

Chief Customer Officer 21

Chief Customer Officer SaaS B2B Consulting 21

Influitive

MAY 19, 2016

In this eBook, you’ll learn how to turn finance professionals into advocates by: Finding out what really motivates them. They speak in numbers,” says Chrissy Werner , Senior Marketing Manager at Billtrust. The secrets to engaging finance advocates. Understanding the key challenges they face. Keep posts short and to the point.”.

Finance 40

Finance Customer advocacy Education Marketing 40

Influitive

JULY 8, 2015

So, when Mark Organ asked me to do this presentation, I was trying to think of how I was going to do this with two dozen people giving presentations on customer advocacy. Product is an amazing place to start your customer advocacy. We’re a systems management products. We help people manage endpoint computers.

B2B 64

B2B Marketing Customer advocacy Sales 64