Why NRR (net revenue retention) is the one metric to rule them all for SaaS
ChurnZero
JULY 8, 2022
Oh, by the way, what’s your customer retention?” It was the turn of the millennium, and I was raising a round for a B2B software company—one of four companies that I founded over the course of my 25-year career as a repeat entrepreneur. Create customer cohorts based on value. NRR matters to SaaS executives and investors.
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