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Big Controversy: Should We Stop All Certification Now? Join the Debate…

Beyond Philosophy

We know from industry research and personal experience that despite all the attention on it, Customer Experience is either stagnating or not getting the results CEO’s desire. Instead of starting with a clear Customer Experience vision and working back from there, they add technology to make up for its lack. .

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Customer Experience + Marketing: Pro’s & Con’s

ClearAction

The common thread across all of these things is on-target: making it easier and nicer for customers to get things done in their life or business. How Customers Think of Customer Experience. From the customer’s viewpoint, they certainly want everything provided by Marketing to be easy and personalized.

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Q&A: Customer Success Study Results Revealed

ChurnZero

To help make sense of the survey data, give their expert take on what it means for Customer Success teams, and offer up maturity recommendations based on the findings, we invited Megan Macaluso, VP Customer Success & Operations at ESG, and Jay Nathan, Chief Customer Officer at Higher Logic, to join us for a webinar.

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A Quick-Start Guide To Low- and Mid-Touch Feature Adoption

ChurnZero

When it comes to product adoption, as our Chief Customer Officer likes to analogize, showing up to the gym isn’t enough; you have to run on the treadmill to see results. To continue with this analogy, let’s say you hired a personal trainer when you joined the gym. Again, the same principle applies to your customers.

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CSM from the Trenches: Mentors – Aaron Thompson, General Partner, SuccessHACKER

ClientSuccess

I’ve been walking our clients through this exercise lately and it’s been quite eye opening for them to say the least. I absolutely LOVE Jeanne Bliss and Chief Customer Officer 2.0. I often quote her book in class when referring to storytelling and it’s VITAL importance in Customer Success.

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Can You Change Your Member Experience During These Challenging Times?

inmoment

It was an interactive online program, using personal coaches and well-known celebrities such as Dr. Oz. Participants received exercise DVDs and resistance bands, food scales, and other weight loss support items. In her book Chief Customer Officer , Jeanne Bliss talks about how cross-functional teams will often build “three-hump camels.”

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Customer Experience + Marketing: Pro’s & Con’s

ClearAction

The common thread across all of these things is on-target: making it easier and nicer for customers to get things done in their life or business. How Customers Think of Customer Experience. From the customer’s viewpoint, they certainly want everything provided by Marketing to be easy and personalized.