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Three chief customer officer job descriptions we love

ChurnZero

The role of the chief customer officer has become an essential function in subscription-based business models such as software-as-a-service (SaaS), where customer retention is paramount and requires executive-level leadership. If a customer churns before the payback period is met, it’s a financial net loss.

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The Power of Emotional Connection: Growing Your Business Through Strong Customer Experience

CCNG

The Role of Empathy in Understanding Customer Needs Empathy is the ability to put yourself in your customers' shoes and understand their needs, wants, and feelings. In my example above, the agent immediately identified my sense of urgency. In my example, the airline empowered their agent to make a change.

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Chief Customer Officer: A Direct Competition to Chief Marketing Officer or a Resourceful Ally

SmartKarrot

A purchase decision is determined by customers- they will look at a positive experience over anything else. Customer experience is now a priority for any company. This is why more businesses are appointing Chief Customer officers to focus on customers. Should Chief Customer Officer oversee marketing chores?

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Customer Success leader spotlight: Mary Poppen, involve.ai

ChurnZero

Mary has over 20 years of experience in Customer Success, business consulting, and executive leadership. Her past roles include chief customer officer at Glint, global head of innovation enablement at SAP SuccessFactors, and chief customer officer for SAP’s Global Cloud business.

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Customer Success leader spotlight: Mary Poppen, involve.ai

ChurnZero

Mary has over 20 years of experience in Customer Success, business consulting, and executive leadership. Her past roles include chief customer officer at Glint, global head of innovation enablement at SAP SuccessFactors, and chief customer officer for SAP’s Global Cloud business.

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Net Revenue Retention vs. Gross Revenue Retention: Explained

ChurnZero

SaaS companies must be cognizant of and weigh the implications brought about by a sole focus on these metrics when assessing the performance of and building strategies for Customer Success. In this article, you’ll learn: Differences between Net Revenue Retention, Gross Revenue Retention, and Customer Retention with definitions and examples.

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20 Business Leaders Share How Call Centers Can Address Increased Customer Vulnerability

Callminer

More effectively identifying and managing customer vulnerability isn’t just a benefit for consumers, companies that can successfully support vulnerable customers deliver better customer service and improve customer retention and loyalty. Nika Filipkova is the Chief Customer Officer at SupportYourApp. “At