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The two most important stages of customer lifecycle management in uncertain times

ChurnZero

In other words, it’s far easier to convince someone who already knows, likes and trusts you to buy more—than it is to reach, educate and convert new customers—in a time when most budgets are under scrutiny. Further, additional sales with existing customers have a lower customer acquisition cost (CAC).

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The two most important stages of customer lifecycle management in uncertain times

ChurnZero

In other words, it’s far easier to convince someone who already knows, likes and trusts you to buy more—than it is to reach, educate and convert new customers—in a time when most budgets are under scrutiny. Further, additional sales with existing customers have a lower customer acquisition cost (CAC).

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ChurnZero’s 10 Customer Success Leaders to Watch in 2020

ChurnZero

While our 2020 Customer Success leaders watchlist below includes long-time Customer Success champions, we’re excited to see several prominent SaaS companies welcome their first-ever Chief Customer Officer to their C-suite roster—a promising sign for the unlimited potential of a career in Customer Success. .

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Webinar Q&A Recap: You Already Have a Customer Community – Are You Cultivating It?

Education Services Group

Speaker: Jay Nathan , Chief Customer Officer of Higher Logic & Co- Founder of Gain Grow Retain . So , more and more you see CCOs actively taking part in this, especially as Customer Marketing comes into its scope, which is happening in some companies today. A: [Customer Education is] an integral part of it so yes.

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Top 20 Customer Service Blogs You Have to Read in 2020

Fonolo

Which customer service blog posts helped to shape the last decade for you? . When we look back at the customer support industry in 2010, we see a very different beast to the one we work in today. Jeanne has been helping companies create deeper relationships with their customers for over 35 years. Customer Think.

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4 Gold CX Metrics for CX Leaders

ClearAction

This article is a continuation of 24 CX ROI Metrics for Your Chief Customer Officer Prosperity Playbook. There you can see the equations for 24 customer experience metrics expressed in money rather than percent or scores, making financial gains obvious.

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Customer Experience + Marketing: Pro’s & Con’s

ClearAction

When CRM (sometimes equated with customer experience management ) came on the scene in the mid-90s, Service departments evolved from cost containment to revenue mandates, facilitating up-selling and cross-selling as customer retention tactics.