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Uncover the incredible Impact on ROI of Harnessing Customer emotions

Beyond Philosophy

We determined that instead of the coverage area, the mobile company’s money was better spent on simplifying customers’ billing experience and increasing bill delivery timeliness. We also addressed customer communications regarding wait times and overhauled how they handled their retail staff’s presentation.

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3 Tools to Measure Authentic Customer Emotions in Real-Time

Beyond Philosophy

I am routinely gobsmacked by the number of organizations that don’t measure customer emotions. To measure something like customer emotions in your Customer Experience, you need the proper tools. Let’s take a look at a few different ways you can get feedback on customer emotions.

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The Future Today! Personalization 2.0

Beyond Philosophy

Data is collected about our personal behavior everywhere. In a word: Personalization. The Era of Personalized Marketing is Here. I am making jokes, but to be honest, I am a fan of personalization. When you make something personal for a customer, you start to create an emotional relationship with your product or service.

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How to Create Unbreakable Brand Loyalty through Emotional Connection

Beyond Philosophy

Listen to the podcast: Bob Black, one of our podcast listeners, loves our ideas about evoking specific customer emotions. In my experience, many organizations fail to evoke a specific customer emotion. Most people agree that customer emotions are essential to an experience. Customer behavior can help here.

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The 3 Trends Customer Experience Professionals Can’t Afford to Ignore

Beyond Philosophy

Let’s explore each of these trends and how they affect your approach to Customer Experience Design and Improvement: Recognizing that customers decide emotionally and justify rationally: For years, I have been preaching that emotions influence the outcome of a Customer Experience by more than 50%.

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5 Tests to Reveal How Customer Centric Your Channel Strategy Is

Beyond Philosophy

Whether Customers are on the phone with your call center, chatting with your digital team online or talking face-to-face with an employee in a brick and mortar location, your channels need to present a united front to your Customers, providing them with the Customer Experience you designed.

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5 Rules for Successfully Engaging With Senior Executives to Enhance your Career

Beyond Philosophy

Drawing upon their personal experience demonstrates what we are talking about with customer emotions and shows them the validity of our opinion. . For example, I was presenting to a board of a large shipping company once some calls we had recorded when we acted as a customer with their organization.